published_or_final_version / Business Administration / Master / Master of Business Administration

by Fung Chak Kuen. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. / Includes bibliographical references (leaves 31-35). / TABLE OF CONTENTS --- p.ii / ACKNOWLEDGEMENTS --- p.iv / ABSTRACT --- p.v / Chapter 1. --- INTRODUCTION --- p.1 / Chapter 1.1 --- Statement of Purpose --- p.2 / Chapter 1.2 --- Hypothesis --- p.2 / Chapter 2. --- REVIEW OF RELATED LITERATURE --- p.4 / Chapter 2.1 --- Marketing orientation and marketing concept --- p.4 / Chapter 2.2 --- Measurement of market orientation --- p.5 / Chapter 2.3 --- Small business --- p.7 / Chapter 2.4 --- The moderating effects of firm size and age --- p.7 / Chapter 2.5 --- Market orientation versus business performance --- p.8 / Chapter 2.6 --- Views on the appropriateness of market orientation --- p.10 / Chapter 2.7 --- Measure of business performance --- p.14 / Chapter 3. --- METHODOLOGY --- p.16 / Chapter 3.1 --- Subject Selection --- p.16 / Chapter 3.2 --- Measure of market orientation (MO) --- p.16 / Chapter 3.3 --- Measure of performance (P_INDEX) --- p.18 / Chapter 3.4 --- Measure of competitive orientation (CO_INDEX) --- p.19 / Chapter 3.5 --- Measure of the business environment (BE_INDEX) --- p.19 / Chapter 3.6 --- Statistics --- p.19 / Chapter 4. --- RESULTS --- p.22 / Chapter 4.1 --- Market orientation and small business firm performance --- p.22 / Chapter 4.2 --- Test for correlation difference --- p.22 / Chapter 4.3 --- Test for size and age effects --- p.23 / Chapter 4.3.1. --- Subgroups analysis - size --- p.24 / Chapter 4.3.2. --- Subgroup analysis - age --- p.25 / Chapter 4.4 --- Marketing factor analysis --- p.26 / Chapter 4.5 --- Conclusion --- p.27 / Chapter 5. --- LIMITATIONS --- p.29 / Chapter 6. --- RECOMMENDATION --- p.30 / BIBLIOGRAPHY --- p.31 / APPENDIX --- p.36 / Chapter A. --- Questionnaire

by Cheung Sung Ling, Ko Sheung Chi [and] Tan Chuen Kin. / Abstract also in Chinese. / Thesis (M.B.A.)--Chinese University of Hong Kong. / Bibliography: leaves 153-155.

published_or_final_version / Management Studies / Master / Master of Philosophy

by Yiu Chuen-lai. / Spine title: Deciphering small business owner's strategies. / Thesis (M.Phil.)--Chinese University of Hong Kong, 1995. / Includes bibliographical references (leaves 153-161). / Abstract / Acknowledgment / Table of Contents / Chapter Chapter One --- Introduction --- p.1 / Chapter Chapter Two --- Small business characteristics --- p.11 / Chapter Chapter Three --- Franchisees' knowledge about franchise relation --- p.49 / Chapter Chapter Four --- Why and how franchisees join the franchises ？ A study of franchisees' working histories --- p.80 / Chapter Chapter Five --- What do franchisees do ？ In quest of their work and their role in the operation --- p.104 / Chapter Chapter Six --- Conclusion --- p.140 / Bibliography

Man Sik-Fai. / Summary in Chinese. / Thesis (M.B.A.)--The Chinese University of Hong Kong. / Bibliography: l. 94-96.

Alex Yee-yuk Tang. / Thesis (M.Phil.)--Chinese University of Hong Kong. / Bibliography: leaves 88-96.

by Lau Tak Yun, Ma Kai Sun. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1990. / Bibliography: leaves 79-80. / ABSTRACT --- p.ii / TABLES OF CONTENTS --- p.iii / LIST OF ILLUSTRATIONS --- p.v / LISTS OF TABLES AND GRAPHS --- p.vii / Chapter I. --- INTRODUCTION --- p.1 / Focus of study --- p.4 / Chapter II. --- LITERATURE REVIEW --- p.7 / Jung's Theory of Psychological Types --- p.7 / Heller's Model of Leadership Style --- p.12 / Chapter III. --- THEORETICAL FRAMEWORK --- p.17 / Size of the Firm and the Decision´ؤmaking Style --- p.17 / Individual Endogenous Factors of the Entrepreneur --- p.20 / Jung's Psychological Types --- p.20 / Motivations --- p.21 / Time Horizon --- p.22 / Risk Attitude --- p.24 / Demograghic Variables --- p.25 / The Overall Theoretical Framework --- p.27 / Chapter IV. --- RESEARCH DESIGN --- p.29 / Objective --- p.29 / Sampling --- p.29 / Mailing Questionaire --- p.30 / Screening Criteria --- p.31 / Variables and their measurement --- p.32 / Analysis --- p.35 / Endogenous Factors --- p.35 / Decision-making Style --- p.39 / "Correlation between the Demographic and Individual Endogenous factors, and Decision-making Style" --- p.39 / Correlation between Decision-making Style and Company size (growth) --- p.41 / Chapter V. --- FINDINGS --- p.42 / Size of the Company --- p.42 / Demograghic Profile --- p.42 / Sex --- p.42 / Education --- p.44 / Age --- p.47 / Endogenous Factor --- p.47 / Jung's Psychological Types --- p.47 / Time Horizon --- p.50 / Motivation --- p.52 / Decision-making Style in the Seven Decision-making Areas --- p.55 / Decision-making Style and the Size of the Staff --- p.57 / "Correlation between Endogenous and Demograhic Factors, and Decision- making Style" --- p.60 / Chapter VI. --- SUMMARY Of THE STUDY --- p.69 / Chapter VII. --- DISCUSSION --- p.71 / Chapter APPENDIX I. --- SPSSPC PROGRAMS --- p.73 / Chapter APPENDIX II. --- DATA FILE --- p.77 / BIBLIOGRAPHY --- p.79

published_or_final_version / Business Administration / Master / Master of Business Administration

published_or_final_version / Business Administration / Master / Master of Business Administration