The purpose of this study is to assess whether or not enforcement of the Minors and Tobacco Laws in the form of a citation had an impact on the knowledge, attitudes, practices and policies of over-the-counter tobacco retailers in Oregon. Demographic factors, such as store type, store size, ownership type, and location of the store that may contribute to the retailers response to receiving a citation for selling tobacco to a minor, were examined. The study examines two randomly selected groups of over-the-counter tobacco retailers in Oregon. The treatment group received a citation selling tobacco products to a minor while the control did not. A mail survey was sent to retailers selected for the study. The survey instrument measured the characteristics in each group, representing knowledge, attitudes, practices, and policies relating to the Oregon Minors and Tobacco Laws. The unit of analysis was owners or managers of retail stores. Cross-tabulation and a chi-square test statistic was used to assess and determine if there was a significant association between selected variables. Multiple regression was employed to determine if there is a relationship between composite dependent variables representing retailers' attitudes and practices and several demographic variables. Stores that had received a citation were more vigilant in compliance practices and perceptions than stores that had not received a compliance check and citation. Retailers' believe that both negative and positive strategies are necessary to achieve retailer compliance, retailers need more educational materials for training employees, and that a training video and a device to help clerks calculate the age on a minors ID would be useful. Retailers in both groups opposed the licensing of retailers to sell tobacco. Owners and owner operated stores in country settings were found to be resistant to policies aimed at reducing minors' access to tobacco products. / Graduation date: 1997