Thesis (DTech (Tourism and Hospitality Management))--Cape Peninsula University of Technology, 2016. / The hosting of mega-events such as the 2010 FIFA World CupTM create expectations from the host nation, especially in the host cities. This is largely due to the impacts associated with the hosting of such events. Planning is perceived to be at the centre of successful hosting of such events. Planning also assists in making sure that benefits from such events are maximised and costs minimised. Events like the 2010 FIFA World CupTM do not only require high level planning but also a multi-stakeholder approach. With South Africa and the continent hosting the FIFA World CupTM for the first time since its inception, expectations were rising from both host and non-host areas. The study investigates a multi-stakeholder approach to planning on the 2010 FIFA World CupTM initiatives conducted by a non-host area - Cape Winelands District Municipality (CWDM), Western Cape, South Africa. The location of the CWDM is less than 45 minutes from the host city (Cape Town). By virtue of its close proximity, the CWDM positioned itself to leverage from the event as a result of possible spill-over effects. The study was driven mainly by five objectives. These include the identification of 2010 FIFA World CupTM planning initiatives, assessment of planning initiatives in relation to beneficiation of local municipalities, gaining an understanding of ways in which various stakeholders are involved in the planning initiatives, ascertaining ways in which various stakeholders perceive the benefits/spill-over effects and examining the alignment, integration and co-ordination of the 2010 FIFA World CupTM planned initiatives in the CWDM. In pursuing these objectives, both qualitative and quantitative research methods were used in the collection of data. Respondents included residents (n=1 250), established businesses (n=108) and CWDM officials (n=5), using stratified random sampling, convenient sampling and purposive sampling, respectively. A total of 1 363 questionnaires were administered among the respondents of the study.

Thesis (MTech (Tourism and Hospitality Management))--Cape Peninsula University of Technology, 2017. / The hosting of 2014 FIFA World CupTM was an ideal opportunity for Brazil to enhance its international image. The aim of this study is to investigate the impact on Brazil and on Rio de Janeiro (as a host city and major tourist destination) of mainstream media reporting on the hosting of the 2014 FIFA World CupTM. It provides a picture of how Brazil and Rio de Janeiro were reported in selected newspapers at different stages of the event: pre-, lead-up, during, and post- the 2014 World Cup. The study also seeks to ascertain whether the major objectives of the Brazil World Cup bid were met in the hosting of this mega-event. A media content analysis was conducted in four key tourism markets: Argentina, USA, Germany and Portugal. These countries were chosen because they represent Brazil’s main tourism markets and reported significant numbers of ticket sales for the event. The methodology used was qualitative analysis, including content sourcing, content identification and the use of Leximancer, an analytic tool for large amounts of textual data. The study examined online newspapers with the largest readership and circulation numbers in the selected markets. In total, 1961 online newspaper articles relevant to Brazil’s hosting of the 2014 FIFA World CupTM were analysed. The findings revealed both positive and negative sentiments associated with Brazil’s hosting of the event. A key finding from the analysis was that for all markets, there was a shift from relatively positive sentiment in the pre-World Cup period, to more negative sentiment in the lead-up, followed by a return to positive sentiment during and after the World Cup. Having shifted to a more negative view leading up to and during the event, the USA market was dominated by media attention to social unrest and corruption. The period immediately prior to the tournament recorded an increase in both positive and negative media coverage in the US, German and Portuguese markets, but became more positive in the Argentinian market. Thus, the lead-up period was particularly significant in all markets. Safety and security concerns expressed in the lead-up period decreased significantly during the hosting and post- periods, and a positive image of the country was noticeable in the international media. Therefore, while the positive sentiments emerging during the event should be capitalised on, Brazil should also address the lurking concerns and negative perceptions that continue despite its successful hosting of the mega-event. By doing this the nation can consolidate its brand’s position in a sustained and positive way. As different reporting tones were noticed in the different markets across the time periods, it becomes important to consider these changes in the future event marketing and positioning of Rio de Janeiro as the leading tourism destination and events capital for Brazil, especially in relation to Rio de Janeiro’s hosting of future events.

This document is submitted in partial fulfilment for the degree: Masters of Urban Design, Faculty of Engineering and the Built Environment at the University of the Witwatersrand, Johannesburg, 2016 / Six years after the 2010 FIFA World Cup was hosted by South Africa many researchers are still contemplating the so-called positive spin-offs that was propagated (Bond & Cottle, 2012: 1) leading up to this mega-event. Massive capital over-spending, increased public debt and severe under utilisation of these newly constructed iconic stadia and surrounding infrastructure are reported which is representative of the sobering realisation that mega-events, contrary to popular belief, may not be the ‘begin all, end all’ catalyst for urban development – a critique that has been noted in many countries of the north (Haferburg, 2011: 334). Now that the sound of cheering crowds have faded along with visual images honouring the mega-event (Young, 2015), we are faced with the stark realisation that cities need to maintain these expensive facilities and actively seek to attract large events to ensure a relatively stable stream of much required revenue. Santos (2014) questions the amount of rationality applied when such investment decisions are made and points to the generally accepted and portrayed idea that these new iconic stadia will somehow translate into other socio-economic benefits, but argues that due to the rather inflexible use of these facilities, it is very seldom that positive spin-offs are actually realisable. Therefore public investment and expenditure decisions by government have a more significant impact on the inhabitants of an area as they themselves suffer the burden of budgetary deficits, severely increased public debt (Hoiris, 2012), and most importantly, the spatial and resulting socio-economic consequences of ill-advised development. This mammoth of a task (of maintaining facilities) is even further complicated by various degrees of local detachment, socially and functionally, and therefore interventions will need to seek alternative ways to facilitate a sort of ‘re-integration’ into the existing urban fabric by a process of land use redefinition and spatial reconfiguration. Such an issue and approach is no different to the Peter Makoba Stadium in Polokwane and therefore this research will utilise the site as a case study in an attempt to discover whether and how urban design can re-integrate such facilities into cities by developing a new image, use and meaning in order for it to more appropriately fit into the local context. The study firstly explored how and why mega-events has been utilised for urban development globally and what the collective experiences have been. A precedent study was then conducted to determine how other cities have dealt with these challenges and to what extent it has been deemed successful. A process of design approach formulation and interpretation was undertaken that ultimately influenced and informed the proposed urban design interventions for the Peter Makoba Sports Precinct. The proposed urban design interventions is however further aligned to the City of Polokwane’s long term development vision and therefore gives spatial expression to forward planning policies in a more coherent and systematic manner. Finally conclusions are drawn from the study that can serve as a guideline for the future design and development of such facilities. This study therefore explores how a new social and economic meaning can be created and attached to and around the stadium and move towards newer, desirable forms of urbanity that can in return feed back into the city itself. / MT2017