Thesis (M.S. Ed.)--Virginia Polytechnic Institute and State University, 1992. / Vita. Abstract. Includes bibliographical references (leaves 66-68). Also available via the Internet.

by Hung Hing Kwan. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. / Includes bibliographical references. / Questionnaire also in Chinese. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / ACKNOWLEDGMENTS --- p.v / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- OBJECTIVES --- p.3 / Chapter III. --- RELATED LITERATURE --- p.4 / Sport Culture in Hong Kong --- p.4 / What is Sport Culture? --- p.4 / Sport Culture in Hong Kong --- p.6 / Spectator Sports in Hong Kong --- p.8 / Chapter IV. --- CONSTRAINSTS OF THE HKFA IN PROMOTIING LOCAL SOCCER --- p.10 / Lack of Funds --- p.10 / "Distinct Characteristics of the “Soccer Circle"" in Hong Kong" --- p.12 / Lack of Training Ground --- p.12 / Soccer as a Unprofitable Business --- p.13 / """Professional Soccer"" of Hong Kong" --- p.14 / On the Hong Kong Football Association (HKFA) --- p.14 / Value of Soccer to Society --- p.16 / Players' Attitude --- p.16 / Competition --- p.17 / Chapter V. --- RESEARCH METHOD --- p.19 / Research Objective --- p.19 / Information Needed --- p.19 / Research Design --- p.20 / Questionnaire Design --- p.20 / Sampling / Data Collection Method --- p.24 / Interview --- p.25 / Limitations --- p.26 / Chapter VI. --- FINDINGS / ANALYSIS --- p.27 / The Respondent Profile --- p.27 / Attitude of Present Spectators Towards Local Soccer --- p.29 / The Findings --- p.29 / Interpretation --- p.31 / Attitude of Non-spectators Towards Local Soccer --- p.33 / The Findings --- p.33 / Interpretation --- p.35 / Attitude Towards Television Soccer --- p.37 / The Findings --- p.37 / Interpretation --- p.40 / Attitude Towards Some Improvement on Local Soccer --- p.42 / The Findings --- p.42 / Chapter VII. --- RECOMMENDATIONS --- p.45 / The Success of Soccer Promotion in Other Countries --- p.45 / Soccer Promotion in Fanatic Countries --- p.45 / Professional Soccer in Japan --- p.46 / Recommendations for the HKFA (Short Term) --- p.49 / Product --- p.49 / Price --- p.55 / Promotion --- p.61 / Place --- p.65 / Recommendations for the HKFA (Long Term) --- p.68 / Product --- p.68 / Price --- p.74 / Promotion --- p.75 / Place --- p.78 / Chapter VIII. --- CONCLUSION --- p.79 / APPENDIX --- p.82 / BIBLIOGRAPHY --- p.112

The purpose of this research was to investigate various factors that contribute to attendance levels at NCAA Division I men's soccer games. A questionnaire was sent to all NCAA Division I men's soccer programs. The final response rate was 84.5 percent with 158 of 187 questionnaires returned. The questionnaire examined four areas: team success, field location, promotional activities and ticket price. The data indicated that there is a significant relationship between average attendance levels and home soccer fields that are between .6 and mile away from the dormitories. Off-campus fields and the existence of an admission fee were found to have significant relationships with attendance levels. The use of many promotional activities and materials were also found to have a relationship with average attendance levels. / Master of Science