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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Cultural Hybridization, Glocalization and American Soccer Supporters: The Case of the Timbers Army

Wagner, Jesse Harold 01 January 2012 (has links)
Soccer has a global reach and is entrenched in the lives of millions of people throughout the world, but the culture surrounding it is not as strong and never has been in the United States. Nonetheless, there is a recent emergence of American supporters groups that exhibit characteristics similar to those outside of the US. This ethnographic study focuses on one such group, the Timbers Army, to explore how they construct their own unique supporter identity and to understand how participants come to see the group relative to their understanding of the world at local and global levels. To explore this, this work employs globalization theory, in particular that of cultural hybridization and glocalization. In turn, through an iterative, grounded theory approach, the findings elucidate key concepts related to these theories. Briefly, the findings show how the Timbers Army's particular identity is constructed through multiple influences including an attachment to the city of Portland, a fierce regional rivalry, national references and recognition, and an awareness of and interaction with the global socio-cultural institution of soccer. This work is the first to acknowledge the burgeoning movement of American soccer supporters and provides a starting point for further inquiry into groups that exhibit both a strong local attachment and an outward looking global perspective.

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