Understood sociologically, denial is best conceptualized as a social practice. As a phenomenon, social denial refers to patterned behaviour where actors both know and do not-know about uncomfortable truths (Cohen, 2001). Put simply, social denial is a socially reproduced blindness in the face of traumatic events and processes. In opposition to social denial is a different social practice, bearing witness. Bearing witness is engaged when society’s actors give voice to those who would otherwise be silent. Drawing on theoretical frameworks from Stanley Cohen’s work States of Denial and Fujiko Kurasawa’s work Global Justice, this thesis aims to critically reflect and explore the registers and mechanisms of both social denial and bearing witness. The exploration of social denial is sociologically relevant, and generally important, as a means for understanding the role it plays in society, and to further understanding what social denial is and how it works. The better actors understand an issue the more capable they are of addressing it. This thesis conducts a media frame analysis of selected published articles from the National Post and the Globe and Mail that speak to the issue of MMIWG. This analysis reveals social denial through the frames “culpable victim”, “poster child”, and “the extra”; and bearing witness through the frame of the “honourable victim”. The analysis and research of this thesis reveal how social denial covers up the relevance of colonialism with respect to MMIWG. Furthermore, it suggests that social denial acts to both camouflage the gritty details underlying MMIWG and erase the identities of MMIWG.