Inequality is a complex issue and an integral part of the sustainability challenge. This research examines how social entrepreneurs (SE) can be catalysts to increase equality in South Africa. In order to navigate through the complexity of inequality within this context, the authors designed a conceptual model. The Framework for Strategic Sustainable Development (FSSD), based on Strategic Sustainable Development (SSD) concepts, such as backcasting and systems thinking, was incorporated into the research to ensure a systematic and comprehensive link to sustainability. The FSSD and the conceptual model assisted in exploring how social entrepreneurship could be a strategic approach to increase equality in South Africa, and in turn, help to open the social trap and contribute towards creating a more sustainable society. During the research process, the researchers identified nine high impact areas that could be addressed by SE and other stakeholders. These include: awareness; attitude and mind-set; a shared understanding; government support; education and training; economic environment; financial sustainability; social and physical infrastructure; and collaboration and asset sharing. The aim of these high impact areas is to help foster social entrepreneurial development and guide SE in strategically increasing equality in South Africa.