No / This paper considers the challenges facing managers of social care services in public sector organizations in the UK. Some theorists might argue that these challenges are the manifestation of a new postmodern era. It is argued here, however, that society is not fully postmodern: indeed modernity continues with some of its features (such as a concern with rationality and reason) heightened and intensified. Social trends associated with this transitional phase of postmodernization have been highlighted in the literature and here they form the framework for discussing social care management today.