Thesis (M.A.)--Ohio State University, 1937. / Includes bibliographical references (leaves 87-90).

The current study investigated the impact of a training program on a peer-to-peer intervention designed to increase the use of bicycle helmets on a large college campus. The training program was evaluated by the number of interactions a peer change agent--an individual who attempts to make a positive change in another person's behavior, had with bicyclists. The results suggest the training program may be effective in increasing change agent interactions for change agents who are already commitment to the intervention leading to more interactions per capita between committed trained change agents and bicyclists than untrained change agent and bicyclists. However, these results must be interpreted with caution due to small and unequal sample sizes. / Master of Science

It is well documented that friends influence adaptive behaviors (Brechwald & Prinstein, 2011). However, it remains unclear how influence manifests itself. The current study investigated the role of likeability and popularity in determining the relative influence that a child exercises on his or her friend’s prosocial behavior and academic achievement in a sample of elementary schooled children (N=679). The results suggest that more liked friends have more influence over their less liked friends’ prosocial behavior and academic achievement. Both more- and less-popular friends influenced each other’s academic achievement. Residualized analyses, however, which take into account the shared overlap between likeability and popularity, suggest that the more-liked friend continued to influence the prosocial behavior and academic achievement of the less-liked friend, whereas more-popular children had no influence over their less-popular counterparts. / Includes bibliography. / Thesis (M.A.)--Florida Atlantic University, 2018. / FAU Electronic Theses and Dissertations Collection

<p>The main purpose of this study was to examine own and social influence on perfectionism</p><p>with individual athletes. The participants (n= 96) of this study represented ten different sports</p><p>and their ages was between 15 and 44. An interview with four of the participant was</p><p>conducted. The instruments used for this study was the Positive and Negative Perfectionism</p><p>Scale (Terry-Short et al., 1995) and for the interviews questions was based on own and social</p><p>influence. The results showed that there was a relationship between positive perfectionism</p><p>and own influence, negative perfectionism and own influence, negative perfectionism and</p><p>social influence. The results did not show any gender difference regarding perfectionism and</p><p>own/social influence. The interview gave a deeper knowledge on positive perfectionism</p><p>together with own and social influence and negative perfectionism together with own and</p><p>social influence.</p><p>Keywords: Individual athletes, Own influence, Perfectionism, Social influence</p>

Small-talk, flattery, teasing, ridicule, threats or insults are part of the daily fabric of consumers life. This dissertation is concerned with the way consumers behave toward others depending on how they are treated themselves. Pay-it-forward is the notion that a person who is treated well by someone should be nice toward others (and conversely, a person who is treated badly may treat other people badly in turn). The present research proposes and shows that the pay-it-forward mechanism does not always occur; in fact, under certain circumstances consumers behave in a manner that contradicts it. Although research has begun to explore social influences on consumer behavior, to date a coherent theoretical account of how social treatment (i.e., the way a person acts toward another individual during a social encounter) influences consumers is lacking. This thesis offers a theoretical framework for the impact of social treatments, and tests it in four scenario-based experiments and two field studies. Results provide support for the proposed conceptual model, indicating that two dimensions of social treatment (affiliation: friendliness vs. hostility; and relevance for self-assessment: high vs. low) interactively influence consumers likelihood to engage in socially-elevating behaviors (i.e. helping another consumer, picking up the tab when dining out with others, returning money to a salesperson who accidentally gives them too much change back for a purchase). Process evidence for the underlying roles of positive/negative affect and perceived social efficacy is provided. The dissertation addresses the implications of these findings to existing theory, and identifies avenues for future research. / Marketing

The main purpose of this study was to examine own and social influence on perfectionism with individual athletes. The participants (n= 96) of this study represented ten different sports and their ages was between 15 and 44. An interview with four of the participant was conducted. The instruments used for this study was the Positive and Negative Perfectionism Scale (Terry-Short et al., 1995) and for the interviews questions was based on own and social influence. The results showed that there was a relationship between positive perfectionism and own influence, negative perfectionism and own influence, negative perfectionism and social influence. The results did not show any gender difference regarding perfectionism and own/social influence. The interview gave a deeper knowledge on positive perfectionism together with own and social influence and negative perfectionism together with own and social influence. Keywords: Individual athletes, Own influence, Perfectionism, Social influence

Sustained academic and popular interest in the Holocaust depends largely on the ability of educators to communicate its universality. At Holocaust memorials around the world, educators make strategic rhetorical choices in pursuit of this imperative. However, as communicators present narratives, documentation, and visual rhetoric at memorials, they filter each message through a unique cultural lens. This unavoidable human tendency raises questions concerning the degree to which culture shapes Holocaust narratives. Given that Holocaust memorials may offer pivot insights into modern and future genocides, cultural influences on Holocaust rhetoric seem worthy of renewed evaluation. Burke's dramatistic pentad provides a valuable tool with which a scholar can evaluate the rhetoric at Holocaust memorials. The pentad preserves unique facets of the communication acts, enabling a rhetor to identify differences between the memorials, while providing a universally applicable framework through which to view the memorials. This pentadic analysis reveals that Holocaust memorials address many of the same universal questions. The answers to these questions, however, depend on the culture surrounding the memorial. Such a finding seems to indicate that a global event such as the Holocaust will stimulate the same questions in citizens across a variety of cultures, but that citizens will reach different conclusions about the event based on the influences of their culture.

ABSTRACT One of the most important issues in Knowledge Management is ¡§knowledge transfer¡¨ and ¡§knowledge share¡¨. The knowledge transfer in organization needs some carriers and medias, and that is one of the factors to influence knowledge management performance. Base on the issue, this reaserch wil study the importance of media richness perception and it¡¦s influence factor from system effective perspective. This study develops based on the channel expansion theory (Carlson and Zmud,1994) and social influence (Fulk et al., 1990) . Four experiences of constructs in channel expansion theory were theexperience with the channel, experience with the messaging topic, experience with the organizational context, and experience with communication coparicipants. And, we will survey the e-learning environment in the NSYSU as our study sample. An empirical survey methodology is applied to test the research model and hypotheses proposed in this study. Five out of seven hypotheses are validated in our research model with Path Analysis. The research result reveals that the social influence dimension has the most impact on the perception of channel; on the other hand, experience with the channel and communication partner also result validates. Keywords: knowledge management, channel expansion theory, information systems effectiveness

With the popularity and growth of blog users, blog is well-known in the world. Many domestic or international enterprises started to be aware of the influence power and have put in more resources and investments. To explore the motivation of blog users¡¦ attitudes as well as the behavioral intentions in blogging is an important issue of research. This research used technology acceptance model, also called TAM, sharing motivation and social influence to examine the relationships of user¡¦s attitudes and behavioral intentions. This study used questionnaires to collect data and implemented statistical analysis by SPSS. The result found blog female user is more than male, the main user is young groups under 25-age student. Most respondents spend less than one hour for every time using blog; 90% of the respondents to participate in the blog 1 ~ 3 days per week. 55% of the respondents have blog using experience less than 2 years. "Online Diary", "Expression of emotion" and "Information sharing" is the main purpose of the respondents participating in the blog. Wretch, blog-hosting service provider, has the most members of blog users, Yahoo is followed by the second, and MSN Space is third. The research results indicated that perceived of usefulness, perceived of enjoyment, reciprocity and reputation were positively related to attitude toward blogging. On the other hand, subjective norm and attitude toward blogging significantly influenced a blog participant¡¦s intention to continue to use. However trust and relationship can not predict the attitude toward blogging, primarily the Internet users in general do not believe the information quality. The factor of feedback in social influence also can not predict the user¡¦s intention in blogging mainly was because the current blog functions and services can not attract or satisfy users in blogging. Therefore, blog-hosting service providers should continue to improve the evaluation mechanisms to strengthen the information content and quality. In addition, they also need to create more entertaining interactive features to attract more users or encourage users¡¦ intention to continue in blogging.

Thesis (Ph. D.)--University of California, San Diego, 2003. / Vita. Includes bibliographical references (leaves 110-113).