by Anita Mei Che Ip. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1995. / Includes bibliographical references (leaves 36). / INTRODUCTION --- p.1 / BACKGROUND OF PEPSI-COLA --- p.3 / HISTORY OF PEPSI-COLA --- p.4 / PEPSICO MANAGEMENT --- p.5 / PEPSI'S GLOBAL PRESENCE & PEPSI´ةS PRESENCE IN THE ASIA-PACIFIC REGION 5 --- p.6 / NEW MARKET STRATEGY --- p.9 / SOFT DRINK INDUSTRY --- p.9 / Concentrate producers / Bottlers / Distributors / CHALLENGES TO THE SOFT DRINK INDUSTRY --- p.12 / THE CHINESE BEVERAGE INDUSTRY --- p.13 / Size and Characteristics / Joint Ventures / Government Regulations / HISTORY OF PEPSI IN CHINA --- p.16 / Bottlers/Partners / Pricing and Advertising / Investment / CHALLENGES FOR PEPSI --- p.17 / Strategy for head to head battle / WHY EQUITY JOINT VENTURES? --- p.18 / STRATEGIC RATIONALE --- p.19 / Under-exploited Market Potential in the Franchise / Window of Opportunity to Widen Gap with Coca-Cola / Profit Opportunity / BUSINESS PLAN --- p.20 / Offensive Thrust / Build Critical Mass / Sustain Leadership / CHINA VISION 2000 - STRATEGIC PRIORITIES --- p.21 / EQUITY JOINT VENTURE STRUCTURE --- p.22 / FINANCIAL IMPACT --- p.23 / CONCLUSION --- p.24 / Consequences of Conversion / Management and National Cultures / The Importance of Nationality / Mental Programming / National Character or National Cultures / Four Dimensions of National Culture / Individualism vs Collectivism / Power Distance / Uncertainty Avoidance / Masculinity vs Femininity / Some Consequences for Management Theory and Practice / Leadership / Organization / Motivation / EXHIBIT 1 - PLANT POSITIONING --- p.31 / EXHIBIT 2 - CHINA SOFT DRINKS MARKET --- p.32 / EXHIBIT 3 - CHINA BEVERAGE INDUSTRY GROWTH --- p.33 / EXHIBIT 4 - PCI AND CCI INVESTMENT --- p.34 / EXHIBIT 5 - CSD PACKAGE MARKET --- p.35 / REFERENCES --- p.36

by Cheung Kin, Ken, Ko Chi-Chung. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. / Includes bibliographical references (leaves 86-90). / ABSTRACT --- p.i / ACKNOWLEDGMENT --- p.iii / TABLE OF CONTENTS --- p.iv / LIST OF TABLES --- p.v / LIST OF CHARTS --- p.vii / Chapter CHAPTER I - --- INTRODUCTION --- p.1 / Market Definition --- p.1 / Market Size --- p.3 / Chapter CHAPTER II - --- METHODOLOGY --- p.5 / Chapter CHAPTER III - --- LITERATURE REVIEW --- p.7 / Chapter CHAPTER IV - --- CARBONATED SOFT DRINKS INDUSTRY IN CHINA --- p.11 / Industry Structure --- p.11 / Industry Analysis --- p.15 / Chapter CHAPTER V - --- CHARACTERISTICS OF THE CARBONATED SOFT DRINKS MARKET IN CHINA --- p.29 / Per-Capita Consumption --- p.29 / Multinationals' Cola war --- p.30 / National Brand Shares --- p.31 / Consumer Behavior --- p.32 / Chapter CHAPTER VI - --- "CASE STUDIES: COCA-COLA, PEPSICO AND JIANLIBAO" --- p.37 / Company Highlight --- p.37 / Production --- p.43 / Sales Turnover --- p.44 / Profitability --- p.45 / Marketing Mix --- p.46 / Regional Brand Shares --- p.52 / Chapter CHAPTER VII - --- SURVEY FINDINGS --- p.59 / Objectives --- p.59 / Methodology --- p.59 / Survey Results --- p.60 / Chapter CHAPTER VII --- IMPLICATIONS: KEY SUCCESS FACTORS --- p.66 / Chapter CHAPTER VIII --- CONCLUSION --- p.73 / Insights and Outlook --- p.74 / Study Constraints --- p.75 / Future Research --- p.75 / APPENDIX --- p.78 / BIBLIOGRAPHY --- p.86

Fang Fang. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2003. / Includes bibliographical references (leaves 158-168). / Abstracts in English and Chinese. / ABSTRACT --- p.i / ACKNOLEDGEMENTS --- p.iii / CONTENTS --- p.v / Chapter CHAPTER 1 --- Introduction --- p.1 / Chapter 1.1 --- Empirical Puzzles and Theoretical Questions / Chapter 1.2 --- Casing a Case: A Multinational Soft Drink Company as a Theoretical Case to Study the Interactive Service Work and Emotional Labor / Chapter 1.3 --- The Research / Chapter 1.4 --- Overview of the Thesis / Chapter CHAPTER 2 --- Literature Review --- p.17 / Chapter 2.1 --- Labor Control in Interactive Service Work / Chapter 2.2 --- The Dynamic Relationship among Three Parties / Chapter 2.3 --- The Limitation of Emotional Labor in Existence Literature / Chapter CHAPTER 3 --- The Background of the CRs --- p.35 / Chapter 3.1 --- The Soft Drink Industry in China / Chapter 3.2 --- The Characteristics of Soft Drink / Chapter 3.3 --- The Customers Whom the CRs Interact With / Chapter 3.4 --- The Response of Ultimate Consumers / Chapter 3.5 --- The Development of CR / Chapter Chapter 4 --- Distribution of Power and Responsibility --- p.48 / Chapter 4.1 --- Choose the Right Person / Chapter 4.2 --- Comprehensive and All Round Training / Chapter 4.3 --- Getting People to Work / Chapter 4.4 --- Birth of a Principal of the Fixed Area / Chapter Chapter 5 --- Building Relationship Before Selling --- p.85 / Chapter 5.1 --- The Strategy the CRs Use to Control the Customers / Chapter 5.2 --- The Background of Relationship Based Interaction / Chapter 5.3 --- The Dynamic Relationship among Three Parties / Chapter Chapter 6 --- Emotion: the Instrument of Work --- p.121 / Chapter 6.1 --- Surface Acting VS Deep Acting / Chapter 6.2 --- The Functions and Dysfunctions of Emotional Labor / Chapter 6.3 --- The Emotions being Applied in the Work / Chapter Chapter 7 --- Conclusion --- p.144 / Chapter 7.1 --- A New Form of Management Control / Chapter 7.2 --- A Localized Selling Method: Building Personal Relationship / Chapter 7.3 --- A Mass Production of Emotions / Chapter 7.4 --- The Service Society and Rationality / Chapter 7.5 --- Limitations of the Present Study / Appendix 1 RMS (Relative Market Share) Ratio in Shenzhen --- p.155 / Appendix 2 The Granny-Young Lady Picture --- p.156 / Appendix 3 The Background of Informants --- p.157 / Key References --- p.158

by Tong Shing, Steve. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1988. / Bibliography: leaves 91-92.