M.B.A. / In this project, the researcher has investigated the factors relevant to competitiveness within the South African Chemicals Industry with the purpose of determining a conceptual framework of the strategic areas important for competitiveness in the South African Chemicals Industry. The challenge of the research problem resided in the fact that this study required the formulation of recommendations that would contribute to the development of competitive strategy for an industry that is diverse and fragmented in its historical development, strategies employed, markets served, technologies used, products manufactured and marketed, and scale of production. An additional challenge was the proprietary and confidential nature of the technology and strategies employed by individual firms within the industry. Given this paradigm, the researcher relied upon qualitative research techniques to address the complexity presented by the research problem. Individual focus interviews were employed to collect data. The data was then analysed and transcribed according to a specific protocol. Subsequently, the data was discussed and compared to literature available on the subject. Finally, conclusions were drawn and recommendations made which the researcher hopes make a positive contribution to the body of knowledge available with which to tackle the formidable problems facing the South African Chemicals Industry.