Previous studies have indicated that the creation of outstanding consumer value was for spa hotels to achieve sustainable financial and market success. In this study we identified the key factors that affected consumers¡¦ behavior or purchasing decisions, and the process how consumers chose a particular hotel for spa service, which was appropriate for themselves under such intensely competition among spa hotels in Taiwan. The study aims to assess a relational perspective on the value perception relationships, and to examine the main effects and the processes linking perceived value, its antecedents and willingness to buy in Taiwan spa hotel industry. The economical deduction was adopted to provide the constructs positioning and adequate rationality of the conceptual model. The analysis of Pearson correlation indicated that the recent downsizing economy might be the source that affected the attitude of ¡§leisure service consumption¡¨ in more conservative way because of the weakly significant relationship between perceived value and willingness-to-buy. The hierarchical multiple regression (HMR) was used to assess the main effects and the processes. The HMR analyses revealed that customers separately considered perceived quality and perceived price, the immediate situational factors of benefits and sacrifices, particularly when purchasing a spa service product, which will lead to changes in behavior. Perceived quality totally mediated the price-value relationship, and perceived value partially mediated the quality-willingness and price-willingness relationship. Sex and living location moderated the quality-value relationship. Marriage status and consumptive times moderated the value-willingness relationship. The finding indicated that the perception of customer value was very much dependent upon quality and much less dependent upon risk and price in Taiwan spa hotel industry; management and advertising objective should focus on increasing customer value by improving the customer perceptions of overall product and service quality. The moderation of demographic variables provides managers directions to offer proper packages to potential customers.

This thesis is mainly focused on the analysis of the selected service facilities in Trebon (Aurora Spa and Berta Spa) and the proposal of optimal development plan for maintaining competitiveness in Berta Spa. The importace of the thesis consists in the diagnostic level and quality of services provided in these facilities. The thesis is carried out analyzing market conditions, the internal environment of the spas. In order to elaborate this thesis 139 questionnaires in the survey were obtained and structured interviews with the staff of the spas were conducted. The purpose of this thesis is also summarize the observations of the spa and wellness trends, proposing the possibility of other services including cost calculation. The observations can serve as a basis for future studies and help to develop a supply of spa facilities in Trebon.

Spa is located on the outskirts of the Swiss city of Yverdon. Area is surrounded by disparate buildings especially residential character. There are historical buildings on the land and buildings of the spa and hotel. The current spa and the outbuilding of hotel don´t meet requirements, that´s why the buildings will be replaced by a new complex. Neighbourhood doesn´t have any relationship with the spa, that´s why the whole land is surrounded by a wall. Water surface with three “floating” pavilions is inserted into this closed spa park. There are the public spa, the therapeutic spa and the part of the hotel on the water surface. Each of them works largely independently; they are connected by the water surface. The complex is separated by a part of shallow water from the park. It´s solitaire in the park, but it has close connection with it. The spa complex is located near the forest on the south part of the land, because the whole system is quite open.

The building of Roman Baths and sauna world forms, along with a formerly-designed waterpark, a stand-alone recreational and sports compound in the vicinity of “Růžena's” quarry and the former “Hády” quarry in Brno. The mass of the object is nearly cubic, and in the cross direction it is complemented with an external atrium, with swimming pools situated next to the central glass-fronted part of the object. This bright space functions as a place of relaxation and offers a view of the city of Brno. The view and solar energy have been used in the south-western part as well, where a two-floor glass front has been designed. On the facades of the object there are narrow vertical windows which create an effect of dripping water. The primary architectonic plan has been to create an object offering relaxation, originated in the principles and traditions of Ancient Roman bathing, complemented with a sauna world and further related relaxation establishments.