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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Children food advertising in English and in Spanish : does language create different appetites?

Rivera, Sandra Carolina 13 July 2011 (has links)
This report observes food commercials within children programming on English and Spanish television networks (cable channels and broadcast channels). With advertisements greatly influencing food consumption, this repost was based on the assumption that Spanish advertisements tailored to Hispanics differed from English advertisements in frequency and content. If so, could this be a contributing factor as to why Hispanic children tend to be more overweight compared to their general market? Through observation, analysis and reviewing past studies, this report established that there is a difference of frequency and content within food commercials aired on the two television categories. However, the difference was unexpected. In reality, Spanish channels air more PSAs and fewer food commercials compared to English networks. Besides the different frequency of food advertisements on these channels, the intended audiences also differed within Spanish and English television. / text

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