Title: Objectives: Methods: Results: Keywords: Achievements offer for partners of selected Czech and Slovak football clubs of Synot liga and Fortuna liga during economic crisis The aim of this thesis is on the basis of analysis of the football marketing environment in Czech republic and in Slovakia and on the basis of analysis of the current offers for partners of Czech and Slovak football clubs to identify weaknesses and shortcomings in sponsorship relations. Results of analytical part will be used to create proposal implementation of sponsor activities of football clubs of Synot liga and Fortuna liga, including utilize of opportunities, that the current situation of economic crisis offers, due to differences of the Czech republic and Slovakia. In qualitative research of thesis I used descriptive case study, interview, observation, SWOT analysis, document analysis and comparative analysis. I applied these methods in the analysis of various football clubs, while I also used SWOT analysis in the processing of proposals. I used comparative analysis to compare marketing environment in selected football clubs. The data obtained from research helped me identify aspects of the marketing environment, in which individual football clubs have shortcomings. In addition to the specific proposals of cooperation...

Darbo pavadinimas: Verslo įmonėms pateiktų Lietuvos sporto šakų federacijų paramos paketų vertinimas (The business companies evaluation of Lithuanian sport federations‘ sponsorship packages) Darbo objektas: verslo įmonėms pateiktų Lietuvos sporto šakų federacijų paramos paketų vertimas. Darbo tikslas: Išanalizuoti verslo įmonėms pateiktų Lietuvos sporto šakų federacijų paramos paketų vertinimą. Uždaviniai: 1. Atskleisti sporto paramos esmę ir investicijų raišką bei naudą rėmėjams; 2. Išnagrinėti sporto paramos paketo kūrimo etapus; 3. Ištirti verslo įmonėms Lietuvos sporto šakų federacijų pateiktų svarbių paramos paketo dalių vertinimą, svarbiausių ir mažiau svarbių dalių kontekste. Išvados. Sporto parama – tai mainų procesas, kai verslo atstovas už investiciją į sporto objektą turi galimybę vystyti savo prekinį ženklą, įgyti tiesioginių asociacijų su produktu ar įvykiu, perduoti pageidaujamą pranešimą, atskleisti socialinę atsakomybę tikslinę auditoriją pasiekiant per sportą. Rėmėjo teisės auga didėjant investicijai, todėl kiekvienas indėlis turi atsakomąją paslaugą. Formuojant paramos paketą pirmiausia reikia atrasti rėmėjų grupes, išsiaiškinti kokios bendros charakteristikos yra būdingos rėmėjui ir sporto šakai arba renginiui. Remiantis surinkta informacija pasirenkami konkretūs rėmėjai. Atlikus paramos auditą, pagal idealaus paramos paketo modelį paruošiamas paramos paketas, skirtas konkrečiai verslo įmonei ir pateikiantis sporto organizacijos siūlomas naudas rėmėjui... [toliau žr. visą tekstą] / The purpose of theses: to educe sport sponsor attitude forward sponsorship package Tasks of theses: 1. To reveal the essence of sport sponsorship and investment in the resolutionand the benefits to sponsors; 2. To examine the sport sponsorship package phases of development; 3. To investigate presented to business companies evaluation of Lithuania sport federation‘s sport sponsorship packages‘ important parts in the context of most important and less important parts. Conclusions. Sport sponsorship – it is a process of exchange, when sponsor changes investment for sport object to get possibilities to develop brand, to get association with product or event, transmit the desiredmessage and reveal the social responsibility of reaching the target audience through sport. Sponsor egislation increases with investment, so every input hasresponse service. In the formation of sponsorship package is first necessary to find group of potencial sponsors, to find out what the common characteristics are specific to sport or event and the sponsor. According to information collected sports organizations need to focus on specific sponsors. Following an audit of sponsorship, according to the model of the ideal sponsorship package prepared sponsorship package for a particular business enterprise and provides the benefits provides benefits offered to the sponsor. After analysis of business companies evaluation of sponsorship packages, the sponsorship package parts has been divided into two groups -... [to full text]

Marketing research of reasons of companies to sports sponzorship in times of economic crisis Objectives: The aim of this work is using marketing research to determine how reasons of companies to sports sponsorship are changed in times of economic crisis. In assessing the reason of companies we observe whether size and regional focus of the company have an impact on sports sponsorship. Work shows differences in sponsorship of sport before the crisis and during crisis. Methods: Gain of necessary information has been made by questionnaire. Questionnaires were sent by emails to participated companies. Results: Financial crisis didn't touched sport branch so much how it was expected. Results show that companies sponsored more sport branches than in past. This doesn't mean there were more financial resources in sport. For smaller companies amount of money increased in percent for sponsoring, but for bigger companies is situation opposite. We can say just the same in absolute amount also. It's thus possible that sport gained less financial resources during financial crisis, because degradation affected bigger companies. We can say smaller companies were hit by crises in smaller extent than bigger companies. Key words: marketing communication, communication mix, sponsorship, sports advertising,...

Title: Application and evaluation of sponsoring for rhythmic gymnastics competition Objectives: The main objective is the offering of sponsorship packages that have been made previously to former and current sponsors in order to entice them to come back and stay. The next sub-objective is to establish cooperation with new potential partners for competition in rhythmic gymnastics with a tailor-made offer. Methods: In the work are used the methods of quantitative and qualitative research. The method of written polling is applied to former and current sponsors and the method of direct mail and individual semi-structured interview is applied to the selected potential sponsors. Results: During the data collection it was found that the former and current sponsors would prefer a more diverse list of options. Based on the results new sponsorship packages were compiled and especially great demanded list of advertisement options. Thanks to some interviews some new sponsors were added to the competition. Keywords: sponsorship package, list of advertisement options, sports advertising, sports event, donation