Community youth sport coaching is identified as a coaching domain tasked with delivering complex social outcomes. When coaching in this context, individuals can be expected to operate in multiple settings, as well as engage with, and support numerous participant types. To meet participant needs coaches are required to have a wide range of skills and competencies. Current research suggests how coaching roles emerge and competencies develop are not always clear. Therefore, to understand coach identity fully; there is a requirement to explore the meanings, values and importance placed upon coach roles. Past research illustrates that the manner in which coaches’ frame their role is instrumental to how they prioritise and organise critical moments of practice that warrant further reflection; thus allowing individuals to “construct the reality in which they function". This thesis intends to extend current knowledge on how sport coaches’ define, shape and “frame” their role in community youth sport settings. The research objectives are to: (a) examine the environmental conditions and personal views coaches’ hold with regard to community youth sport in the UK and, (b) evaluate elements that influence their role and individual approach towards coaching. In essence, (c) evaluate how community youth sport coaches’ shape and frame their role.