The portrayal of Muslims in British mainstream media, particularly newspapers, is a subject of significant academic interest. Previous studies find that British newspapers frequently represent Muslims as a distinct and homogenous group, associating them with terrorist groups and framing them as a cultural threat. Orientalist representations have been observed, depicting Muslims as inherently problematic. Nevertheless, Muslims' own self-representation remains understudied and underexamined. This research analyses the discourse of the Muslim News, the oldest, most enduring English-language newspaper catering to Muslims in the United Kingdom. Using Corpus Analysis and Critical Discourse Analysis, this thesis explores the similarities and differences in the discourses of the Muslim News and British mainstream newspapers from 1998 to 2009. The findings reveal that, while reproducing some narratives observed in mainstream press, the Muslim News (the MN) is introducing new representations that 'pitch' alternative stories about Muslims in the media. While sustaining certain representations, such as the collectivisation of Muslims, the MN challenges mainstream discourse. It highlights Islamophobic attacks that Muslims are subject to, including their negative portrayal in mainstream press, and suggests that these hegemonic representations are part of a 'Muslim penalty'. Furthermore, the MN counters mainstream news by taking Muslims outside the frames of representation that associate them with terrorism, conflict and violence. Sports coverage consistently emerges in the MN as an important space to re-negotiate and reframe mainstream media discourses on Muslims. Sports stories maintain newsworthiness while enabling the MN to diverge from the negative coverage of Muslims in mainstream press and celebrate Muslim champions. Comparing such representations in a newspaper by and for Muslims to those produced by mainstream press further exposes contemporary Orientalist discourses and should be a subject of further study.

Magistro darbe nagrinėjami lietuvių ir užsienio sociologų, kultūrologų bei kitų mokslininkų darbai. Sportas pristatomos, kaip ryškus sociokultūrinis fenomenas, kuris turi įtakos tiek atskiram žmogui, tiek visuomenei ar valstybei. Globalūs sporto renginiai formuoja žmonių požiūrį tiek į sportą, tiek ir į gyvenimą, todėl pasirinkta tema yra aktuali ir įdomi. 2011 metais įvykęs Europos krepšinio čempionatas buvo vienas svarbiausių įvykių per Lietuvos sporto istoriją. Taip pat jis buvo svarbus valstybei politiškai ir ekonomiškai. / To start with, scientific works of Lithuanians and foreign sociologists, culturologists and other scientists are analyzed in the master’s work. The sport is represented as important phenomena which can have an impact for each person or for the whole society or country. Global sports events forms attitude for the life and for the whole sports as well, for this reason, this theme is topical and interesting. European basketball championship of 2011 was one of the most important sport events in Lithuanians sport history. Not to mention the fact, that it was substantial for the country politically and economically.

La présente étude aborde la médiatisation du rugby en tant que récitmettant en scène des joueurs représentés en personnages. Ces personnagesapparaissent tout au long de notre travail en tant que dénominations catégorisantesparticipant à la typisation de ces joueurs, typisation articulée à une identiténarrative construite par le résumé et le commentaire de rencontre. Le corpuscouvre l’intégralité d’une saison sportive de championnat et décline plusieurstypes médiatiques relatifs au genre du commentaire sportif et au compte-rendu depresse spécialisée. Ce travail en analyse du discours mobilise l’appareil proposépar la praxématique et travaille les notions de type, de stéréotype, decatégorisation afin de dégager les réglages de sens à l’oeuvre dans l’élaboration deces personnages-joueurs. L’étude propose une cartographie complète de cespersonnages-joueurs. / This study deals with rugby media coverage as a narration featuringplayers as characters. These characters appear throughout our work ascategorizing denominations building the typification of these players, typificationarticulated to a narrative identity. Our study is based upon discourse analysis as akey methodological tool, using the concepts of type, stereotype, andcategorization through a theory called “praxematique” (linguistics) and throughconceptualization. This work deals with an entire season of rugby championship,covered by television commentaries and articles, in order to reveal the discursiveadjustments at work in the elaboration of these characters.