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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Spelling suggestions: "subject:"3ports franchise conomic aspects."" "subject:"3ports franchise c:conomic aspects.""

1

The impact of corporate stadium sponsorship

Kuo, Yi-Chun 01 January 2007 (has links)
The purpose of this study is to investigate the impact corporate stadium naming rights. In particular, this project will assess consumer perceptions of stadium naming rights as a means for determining its effectiveness as a marketing approach. A survey of CSUSB students was conducted in order to obtain their perceptions of the relative marketing attractiveness of naming rights for a local minor league baseball stadium.
Corporate sponsorship
Stadiums Names
Consumers' preferences
Sports franchises Economic aspects
Marketing Management
Consumers' preferences
Corporate sponsorship
Marketing Management
Sports franchises Economic aspects.
Marketing
Sports Management

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