Volunteers are essential for the success of almost any organized event. However, volunteering has undergone a process of modernization, in which altruistic or collective forms of volunteering, motivated by intrinsic behaviors, have been replaced by more egoistic or reflexive ones, which are extrinsically motivated. The purpose of this master’s thesis, following qualitative methodologies in the form of semi-structured interviews and my personal observations, the factors of motivation and satisfaction of nine volunteers from the 2021 Lahti Ski Games, as well as how their previous volunteering satisfaction could have impacted their motivation to engage in volunteering action this year have been analyzed. Furthermore, given that the event took place during the Covid-19 pandemic, the implications of the virus on the motives to volunteer and its consequent events on the volunteering experience have been investigated.Results demonstrate that despite both types of motivation to volunteer are shown among participants, modern forms of volunteerism seem to have a higher presence. Furthermore, this study demonstrates that previous volunteering satisfaction has a clear influence on the intentions to volunteer in the future. Finally, it is stated that the event taking place during the Covid-19 pandemic did not influence the motivation as much as the satisfaction of the volunteering experience. Thus, this thesis generates unique knowledge on the topics of volunteering motivation and satisfaction. However, the implications of Covid-19 have not been yet deeply investigated and it suggests that further research could be conducted on the topic.

This thesis explores the lives of a group of fifteen exceptional women who were dedicated to the cause of advancing girls and women in sport and physical activity. Over several decades, they worked in a voluntary capacity to transform women in sport through practice and policy development. Moreover, they aligned such unpaid work with personal and local experiences of volunteering that eventually led to their participation in international sport circles and policies. The key settings for their voluntary service came from their roles in the emergence and maintenance of two international women‘s sport organisations – International Association of Physical Education and Sport for Girls and Women (IAPESGW) and WomenSport International (WSI). In addition, their voluntary roles were so substantial that they were inextricably interwoven within all aspects of their lives. Therefore, the purpose of this thesis is to explore the participants‘ relationships with sport volunteering, in the particular settings of IAPESGW and WSI, whilst analysing the role of volunteering in their lives. The study utilised a holistic framework to gain an in-depth understanding about the women‘s commitment to the cause and how volunteering fits into their lifestyle. As there were no models from the sport volunteering field that were appropriate for this study, the research drew upon and developed Hustinx and Lammertyn‘s (2003) non-sport model called the Collective and Reflexive Styles of Volunteering (SOV). The SOV was valuable because it offered a multi-dimensional approach to explain how, why, and when the participants got involved with advancing women‘s sport and physical activity, and how their involvement related to and influenced their wider lifestyles. A critical realist and social constructionist philosophy was employed to have a greater understanding of the women‘s realities, and life history interviews were conducted to gain a greater understanding about how they constructed their knowledge about themselves, sport, and the world around them. The study illustrated the complexity of the women‘s volunteer participation. The findings suggested that their sport passion and identity guided many of their actions and activities throughout their life, such as choices for higher education and within professional work. In addition, the findings showed that it was their personal experiences and gained knowledge about gender disadvantages in sport that initially stimulated and then repeatedly reinforced their interests and commitment. Although these had strong impacts on the women‘s entrance into and commitment to the cause, the findings highlighted that the women had to identify the conditions of their relationships, family, and types of paid work to be compatible with levels of volunteering. The study concluded that sport researchers can benefit from examining volunteers from a holistic perspective to gain a better understanding of the conditions under which individuals make such an extreme, voluntary contribution to sport.

The purpose of this study is to examine if the experiences of volunteers within women s rugby at both rugby clubs and at the 2010 Women s Rugby World Cup (WRWC) in England provide the basis for the continuation of such activities as well as the transfer of volunteer effort to event-based or club-based activity within the specific sports concerned or across sports to contribute towards society s broader sporting needs. Sport volunteering in the UK accounts for 26% of the total formal voluntary activity, and largely takes place within the Voluntary Sport Club (VSC) system (Sport England, 2003). It provides the basis for the development of grassroots sports. Sport volunteering also takes place at sport events which provide the foundation for elite level sport development. It is known, however, that if the volunteering experience is satisfying then this may lead to higher levels of commitment with the sports organization, the event or the voluntary cause, which may affect volunteers longevity and intentions to continue volunteering (Doherty, 2009). Women s rugby was selected as a case study, as the 2010 Women s Rugby World Cup was held in England. This facilitated comparisons between club and event volunteers. With the cooperation of the Rugby Football Union for Women (RFUW), research participants were identified and recruited via an email invitation including a link to an internet-administered questionnaire. A total of 70 individuals that volunteered for the 2010 WRWC and 168 volunteers involved in the women s rugby clubs completed the online survey. The results indicated that overall and despite some variation in the emphasis of the findings there is evidence in support of the relevance of the widely known determinants of volunteering such as motivation to volunteer, socio-demographic characteristics, satisfaction with the volunteering experience, engagement to sport and volunteering at to the continuation of future club or event volunteering as well as its transfer to other rugby and other sport events. Consequently, event organisers should work closely with club authorities to help volunteers to make a better connection from their club to the sport more widely and with the role of clubs and events to support the sport generally, to develop a shared identity in both clubs and events, that is across the whole sporting experience and to increase volunteers development opportunities through deploying their efforts in more than one setting which may then lead to the development of social capital.