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1	An investigation into the residual effects of a change in sponsorship of a sports event on consumer perceptions of, and attitudes towards the original sponsor and the event itself Cochetel, Fabrice January 2007 (has links) Thesis (M.Tech.: Marketing)-Dept. of Marketing, Durban University of Technology, 2007 xiv, 129 [19] leaves / This study examined brand awareness after a change in sponsor and audience perceptions about the sponsors and the event before and after the change. Sports--South Africa--Marketing Sports sponsorship--South Africa Consumer behavior--South Africa Brand loyalty--South Africa Surfing--South Africa Management--Dissertations, Academic
2	An investigation into the residual effects of a change in sponsorship of a sports event on consumer perceptions of, and attitudes towards the original sponsor and the event itself Cochetel, Fabrice January 2007 (has links) Thesis (M.Tech.: Marketing)-Dept. of Marketing, Durban University of Technology, 2007 xiv, 129 [19] leaves / This study examined brand awareness after a change in sponsor and audience perceptions about the sponsors and the event before and after the change. Sports--South Africa--Marketing Sports sponsorship--South Africa Consumer behavior--South Africa Brand loyalty--South Africa Surfing--South Africa Management--Dissertations, Academic