Hong Jiachun. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2004. / Includes bibliographical references (leaves 102-108). / Abstracts in English and Chinese. / Chapter Chapter 1 --- Introduction --- p.1 / Chapter 1.1 --- The Spring Festival --- p.1 / Chapter 1.2 --- The Spring Festival Gala --- p.2 / Chapter 1.3 --- The Spring Festival Gala as a media event --- p.3 / Chapter 1.4 --- Approaches to media events --- p.5 / Chapter 1.5 --- The approach in present study --- p.7 / Chapter Chapter 2 --- Literature Review --- p.11 / Chapter 2.1 --- Studies on media events --- p.11 / Chapter 2.2 --- Studies on the Spring Festival Gala --- p.15 / Chapter 2.3 --- "Studies on gratification, festivity, and national integration" --- p.19 / Chapter Chapter 3 --- Research Question --- p.25 / Chapter Chapter 4 --- Methodology --- p.29 / Chapter 4.1 --- Village of West Port (Fu Xi) --- p.28 / Chapter 4.2 --- Sampling methods --- p.30 / Chapter 4.3 --- Interview --- p.32 / Chapter 4.4 --- Diary --- p.33 / Chapter Chapter 5 --- Social Use of the Gala --- p.36 / Chapter 5.1 --- Environmental use of the Gala --- p.37 / Chapter 5.2 --- Regulative use of the Gala --- p.44 / Chapter 5.3 --- Conclusion --- p.53 / Chapter Chapter 6 --- The Gala as Televised Festivity --- p.57 / Chapter 6.1 --- Four stages of Spring Festival celebration --- p.57 / Chapter 6.2 --- Material ingredients of festivity --- p.62 / Chapter 6.3 --- Spiritual ingredients of festivity --- p.68 / Chapter 6.4 --- Conclusion --- p.73 / Chapter Chapter 7 --- The Gala as National Integration --- p.76 / Chapter 7.1 --- National integration of the televised festival --- p.77 / Chapter 7.2 --- National integration of the pre-televised festival --- p.86 / Chapter Chapter 8 --- Conclusion --- p.94 / References --- p.102