by Lee Kwok Wai, Li Mo Lam. / Includes questionnaire in Chinese. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1994. / Includes bibliographical references (leaves 114-119). / ABSTRACT --- p.iii / TABLE OF CONTENTS --- p.vi / LIST OF ILLUSTRATIONS --- p.viii / LIST OF TABLES --- p.ix / ACKNOWLEDGEMENT --- p.x / CHAPTER / Chapter I. --- BACKGROUND --- p.1 / Overview of Banking System in Hong Kong --- p.2 / Regulatory Framework of the Banking System --- p.6 / History of Standard Chartered Bank (SCB) Hong Kong --- p.8 / Critical Issues --- p.10 / Chapter II. --- LITERATURE REVIEW --- p.13 / SCB'S Internal Information --- p.13 / Books --- p.14 / "Journals, Theses and Research Reports" --- p.15 / Maqazines --- p.19 / Newspapers --- p.19 / Miscellaneous --- p.24 / Chapter III. --- OBJECTIVES AND METHODOLOGY --- p.25 / Statement of SCB's Problem --- p.25 / Research Objective --- p.25 / Scope --- p.26 / Exploratory Studies --- p.27 / Opinions of the Groups Members --- p.35 / Chapter IV. --- CONSUMERS SURVEY --- p.42 / The Questionnaire --- p.42 / Sampling --- p.47 / Fieldwork --- p.48 / Chapter V. --- FINDINGS AND SUGGESTIONS --- p.52 / Demographic Information --- p.52 / General Findings --- p.54 / Selective Criteria for Banks --- p.55 / Likes and Dislikes --- p.57 / Circumstances Under Which Respondents May Consider Changing Their Major Banker --- p.58 / Knowledge About SCB --- p.59 / Attitude Score --- p.60 / Rating of Banks --- p.62 / Cross-Tabulation Studies --- p.65 / Chapter VI. --- CONCLUSIONS --- p.70 / APPENDIXES --- p.73 / BIBLIOGRAPHY --- p.114

Thesis (M. Sc.)--University of Hong Kong, 1992. / Includes bibliographical references.

Thesis (M.B.A.)--University of Hong Kong, 1987.

Thesis (M.B.A.)--University of Hong Kong, 1987. / Also available in print.

published_or_final_version / Business Administration / Master / Master of Business Administration