The thesis is focused on solving the problematic issue of how to evaluate companies at an early stage in their life cycle, or how to evaluate the start-ups. The concept of start-ups has very quickly expanded abroad, especially in the United States and in Canada. In recent years, this concept slowly extended even to the Czech Republic, but issues of valuation of start-ups are dealt almost exclusively in foreign publications focusing on foreign start-up companies. Therefore, the aim of this thesis is to familiarize the reader with the basic issue of the valuation of start-ups and performance of the various methods and approaches to the valuation of start-ups.

The main aim of this master's thesis is to write and asses the business plan of online store with original home made products. The business plan is also written in order to get an investor and third partner for our start-up. In the theoretical part are stated all requirements which should be included in every business plan. In the following section I deal with the concrete start-up project Mooza.cz. Besides formal requirements of business plan I follow up with an evaluation of e-commerce situation in the Czech Republic, competitor analysis, marketing and business model, SEO, copywriting and financial plan.

The theory of this thesis focuses on particulars of multi-sided platform businesses with special emphasis put on early stage start-ups. The goal is to capture crucial findings and fuse them together to point out specifics which apply only for start-ups that are developed in form of multi-sided platform business. This thesis should provide guidance to all entrepreneurs considering such new business formations. It aims at showing them the most important points leading to positive value creation in multi-sided platform businesses. Specifically, it explains the strategic points hidden behind pricing and network effects utilization. At the same time it depicts what are the unnecessary distractions which just destroy attention and consume time and effort. Consequently, these findings are tested on practical example, where real start-up is modelled using this theoretical framework. Such real application points out strong and weak points. Consequently, the optimal framework is derived based on prior findings. The main suggestions point out what should be examined further by the theory and where the research captured enough knowledge.

This thesis discusses factors of success in the process of new business venturing and growth in current business environment. It employs a sample of 200 entrepreneurial cases documented through interviews which were each broken into over 40 mainly quantitative criteria. Aided by simple statistical tools this result is then analyzed and evaluated, leading to a thorough analysis of each of the aspects discussed and finally culminating in conclusion stating which factors are the most significant. Besides purely academic interest, conclusions of this thesis could be of interest to both actual and prospective entrepreneurs.

Bakgrund: En inkubator är ett entreprenöriellt utvecklingsprogram för nystartade företag med utgångspunkt att effektiva deras uppstartsprocess. Företag ingår i en inkubation under en tidsbestämd period där de erbjuds affärsutveckling och rådgivning. De agerar i inkubatorns kontorslokaler tillsammans med andra inkuberade företag. Sociala nätverk är en omfattande del av nystartade företags konkurrenskraft och utveckling på marknaden. Genom sociala nätverk genereras rådgivning, kompetens, kapital och affärsmöjligheter. För att nätverken ska fungera krävs det att entreprenörer interagerar och utbyter information vilket skapar en tillit. Förtroende och tillit möjliggjör för att att nätverken ska vara effektiva och givande, vilket dessutom utgör relationen mellan individerna. Inkuberade företag möter olika utmaningar genom att ingå i ett inkubatorsprogram. Nätverk och kompetens kan vara för likartad samt homogen. Dessutom kan förtroendet mellan de inkuberade företagen och inkubatorn i en flexibel kontorsyta vara komplext. Fortsättningsvis att företagens förmåga att utveckla verksamheten vidare minimeras utan inkubatorns stöd.   Problemformulering: Vilka likheter och skillnader innefattar de inkuberade företagen om inkubatorns program?   Syfte: Syftet med studien är att jämföra de inkuberade företagens förväntningar och upplevelser av en inkubator.   Metod: Uppsatsens har ett kvalitativt tillvägagångssätt och en komparativ forskningsdesign. Således en jämförande studie av de inkuberade företagens förväntningar och upplevelser av en inkubator. Kvalitativa semistrukturerade intervjuer har använts för att samla data från respondenter. Fyra olika företag i form av Measure and Change, Världens Chans, Lumispectra samt YLDR intervjuades från samma inkubator (Företagsfabriken).   Slutsats: Samtliga inkuberade företag är överens om att inkubatorns nätverk inte är tillräckligt effektivt. Upplevelsen har inte bemött deras förväntningar på grund av brister i effektivitet, organisering samt intressanta aktörer. Förtroende för inkubatorn har påverkats negativt för samtliga företag förutom YLDR vilket grundar sig i inkubatorns verksamhetsstruktur och tillgänglighet. Samtidigt har det blivit bättre över tid. Kapitalanskaffningen har delvis besvarat de inkuberade företagens förväntningar. Framförallt det sociala och humana kapitalet. Däremot har det finansiella kapitalet inte besvarat något företags förväntningar förutom (YLDR). / Background: A business incubator is an entrepreneurial development program för start up businesses. Firms in a start up phase are a part of the program in a certain amount of time where they recieve an office space, business advice and development. Together with other incubated companies are they developing their business ideas in a flexible office structure. Furthermore are social networks a major competitive advantage for start up businesses where they can receive competence, capital and business oppertunities. Trust is a major component in order to make the social networks to function. Building trust between to firms creates a relation where they can gain different types of advantages and resources. An incubated business can encouter different types of challenges and problem within an incubator such as homogeneus competence and business networks. Also, trust issues against other incubated businesses and finally problems with being able to develope their firm further after the incubation program.    Research Question: What similarities and differences within the incubation program are the incubated businesses comprising?   Purpose: The purpose of the study is to compare the incubated business actors expectations and experiences of an incubator.   Method: The paper has a qualitative research method and a comparative research design. Furthermore a comparative study of the incubated businesses expectations and experiences from an incubators (Foretagsfabriken). The data was gathered from four incubated businesses who are operating within the same incubator. The firms that participated in the study where Measure and Change, Varldens Chans, Lumispectra and YLDR.   Conclusion: The internal and external network has not met the expectations from the incubated businesses. It has not been organized or efficient with enough interesting actors for them to further develope their business. The trust between the incubator and the incubated businesses has been affected negatively except for YLDR. Furthmore, the acess to different types of capital has partially met the expectations that the start up comapnies had, epescially the social and the human capital. However, YLDR was the only company that where their expectations for financial capital was fulfilled.

This document is intended to be used strictly for VOSHUS, LLC as a marketing plan dating from June 2012-May 2013. Within the plan are a variety of elements meant to enhance brand awareness, reach the target market, and increase the overall profit margin. As VOSHUS is a start up brand, the budget for marketing is rather low, but it is divided as best as both the author of this document and the owner of VOSHUS saw fit. With this plan as a guideline to marketing the brand in its first official launch, VOSHUS will finally have the opportunity to become the powerful brand it is meant to be. / text

The thesis analyses and describes TailorMySuit start-up in order to asses its potential success. In the introduction the goals of thesis are stated and the structure is explained. The thesis is divided into two main parts -- a theoretical part and a practical part. The theoretical part includes models for business evaluations, basic introduction to online business, its terms; and it also introduces reader into particular start-up industry and international management realities. The practical part contains business analysis based on real data from the company and the market. Analysis is drawn up based on the theoretical aspects.The thesis ends with conclusions and gives the most possible scenarios of business development.

This thesis focuses on the establishment of a small business in which financial and mortgage specialist’s work. The main objective of this thesis is, based on the current situation on the financial consultancy market, an analysis of the external environment and a research in establishing and developing a company, to draw up a proposal, using the PERT method, for a procedure for establishing a small business for the financial and credit specialists, such that it is viable and competitive.

Innovation entrepreneurship is built not only on a quality idea, but also on the availability of start-up capital and management skills of the idea owner. The insufficient finance often limits the success and growth potential of start-ups. When seeking support to individual business plans, allowing for entry of a business angel could be an option. Business angels are private, mostly experienced investors who invest in SMEs with high growth potential not only financial capital, but also business know-how, contacts and management experience. Thesis evaluates possibilities to use venture capital offered by business angels to support innovative start-ups and on several case studies assesses readiness of innovation and business environment from the investors’ point of view.

This thesis is focused on the development of a business plan, which describes all of the essential internal and external factors related to the establishment of a new company. The business plan includes a questionnaire used in conducting a preliminary marketing survey, focused on potential customers and their requirements, in terms of the services sought after in the given field of business. This thesis should serve as an instruction manual for the establishment and management of the small company of Miroslav Malý, who is planning to start a business in website creation, web-design, and related services.