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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

The survival of start-ups relies on its employees : A qualitative study about how start-ups can attract employees

Bäck, Amanda, Segerqvist, Nelly, Karlsson, Anton January 2022 (has links)
Background: Start-ups foster economic development, create new jobs and generate economic value. However, most start-ups fail during the development phase. Generally, after five years 80% of the start-ups fail and need to shut down their business. A challenging task that start-ups need to overcome is the labour shortage within the industry. With the existing literature focusing on how business generally can attract employees, a gap in the literature was identified on how start-ups can attract employees.   Purpose: The study’s purpose is to explore how start-ups can work to attract employees during the development phase of the business. Moreover, the aim is to explore why employees are attracted to the start-up industry and how managers work with recruitment.  Method: Semi-structured interviews with nine relevant participants who operate in the start-up environment as managers or employees were performed. The interviews were conducted by using a qualitative method with an inductive approach and data were analysed by using a systematic thematic analysis, which further led to the creation of a conceptual model.   Conclusion: The findings suggest start-ups to implement employer branding to increase the brand’s visibility. The beneficial opportunities associated with start-ups is a factor that would be recommended to prioritise to increase the attraction to the industry. This means that there is space for improvement regarding start-ups attraction. In addition to this conclusion, findings also suggest start-ups to implement a recruitment system.

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