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The Paper is focused on company shares value and manipulation with their course on capital market. Theoretical part describes Fundamentals and technical analysis, which are used for identifying share inner value a expected trend in course. Consequently are described forbidden market practices and transactions on capital market according to new legal regulation. Analytic part contains analysis, which identifies inner value of company shares and predicts trend in course. Following analysis are setting measures, which enables company management to realize appreciation of company shares, without making offend against legal regulations of securities course manipulation. Summary contains recommendations and findings, which can be generally used for improving companies positions on capital markets.