The study Demographics of Central Indiana Wal-Mart and Target Stores for Analysis of Intended Consumers and Store Locations sought to answer whether or not each store chose locations based upon their demographic needs. Through the use of flow charts a methodology was derived and then completed using Geographic Information Systems (GIS) and Business Analyst software from ESRI. Data for income, age, education, distance, drive time, market penetration, city demographics and businesses were broken down into customer profiles, market analysis and proximity analysis categories. These were used to compile maps and graphs for final analysis. The data from the maps and graphs were then compared from one store to another and a conclusion was made about whether or not each store did a good job of locating near its average intended potential customers. / Department of Geography