This thesis deals with internal and external strategic analysis of one four star hotel in Prague. The work encloses selected analytical methods to determine the current strategic company position and the key success factors.

This thesis focuses on strategic analysis of Unicorn Systems, joint-stock company. The first part describes theoretical process of strategic analysis which continues to practical part. It contains external analysis, internal analysis and competitive strategy. The end of the thesis contains evaluations of strategy analysis and recommendations.

The influences of global warming on nature disaster and other environmental changes in water sources and ecology resources stir up all the people to learn about the importance of marine education. The terrestrial environment vicissitudes are the results of ignorance related to human that the oceans and seas have been suffered from the serious pollution and destruction. The marines belong to global citizens as well Taiwanese. This matter is related to whole human beings and needs to be faced seriously. Only by establishing the same mutual recognition to the problems of ocean, the marine education would have the supports of the international societies and scholar¡¦s value. The marine education is the topic which the world must face together. Regarding a country, all have to integrate with as a whole including politics, economy, national defense, humanities, science and society for dealing with the matter of marine education. This research is initiated for assessing the core value and the strategy of Taiwan impetus marine education. The main objective is to understand the marine educational policy and its action plans on carrying out the framework with various aspects. This study collects and searches literatures published by domestic and foreign scholars, the materials in related fields, and execution experiences of the overseas marine education. Referencing the summary of collections, this research analyzes and discusses the present status of the domestic marine education. This study also makes an attempt to propose the future improvements and suggestions. However the marine educations should be put into real activities and may be modified with changes. Though, there are some problems in the curriculum guidelines, in the future, the most important thing is to set up the strategies to put these guidelines into practice and be prepared to implement them at all levels of schools. This research concludes that the oceans deeply affect the Formosa, a beauty island, in its destiny, culture, the national livelihood and the national security for 400 year history of Taiwan. Strengthening people's marine consciousness should be emphasized to enhance the communities to focus on the true value of the marine educations. However, the present marine education is not established based on the same mutual recognition in the impetus of domestic marine education. The local governments develop its own strategies respectively in the fields without total plans, and not integrate with related resources. The promotion of marine education should apply the cooperation models of resources conformity and strategy alliance, and induct the concept of sustainable development to construct the control table and manageable strategy for the marine education. These would put the ideas, the goals, the prospects, the strategies for the sustainable development of marine education into realistic achievement gradually.

Over a decade, the Kaohsiung city experienced the test of globalization and also competed with other cities. Its main industrial structure has changed from heavy industry to service one. The adjustment of industry structure and the improvement scheme of improving unemployment rate were both facing stern challenges. All this time, the Urban Spotlight and the Lover River has been noticed. Under such circumstances of globalization, Kaohsiung city government may not have the opportunities to develop various kinds of industries. However, tourism industry did not catch the eye too much. The Tourism Bureau of R.O.C. kept marketing the medium and long-term of tourism plan and tried to promote the tourism industry, however, Kaohsiung City owned the strength of two international harbors but not the tourism industry. This study aimed to disscuss the public-private partnership of Kaohsiung city and wish the Kaohsiung City Government could value the importance of public-private partnership on developing the tourism industry. This study utilized the structure of public-private partnership theories and related researches of tourism development under the public-private partnership. Afterwards take the cases of tourism development under the public-private partnership in Hualian County, Taiwan and Edinburg, Scotland and Sendai City, Japan for analyzing. Finally, find out how to developd tourism industry with private sector by utilizing the In-depth interview method. The following findings were discovered: 1. The lack of parking lot and environmental hygiene problem show not only the industry economic issue but also the basic infrastructure of livelihood. 2. Local government needs to consider the overall advantage and generalize the direction of tourism policy. By the contact and collaboration with private tourism sector to establish the strategy and find out the best way to develop the regional distinctive tourism industry. About the private partnership strategy: 1.In tradition, public sector controls most of resources in the regional economic activities and its strategy plan affects the regional economy development. The Kaohsiung City Government should strengthen the public-private partnership system and follow the example of other countries to unite the private sector by adopting a bottom-to-top way. Thus, it would be more creative in the tourism industry. Moreover, it is important to establish a committee by integrating the travel unions and tourism associations. 2.Further integrating the private tourism resources, such as unique local tourism, ecotourism and culture tourism in order to expand the market and the range of public-private partnership.

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The main aim of this master thesis is to provide comprehensive overview of a chosen hotel's current condition using the strategic analysis which will also help to propose changes that lead to a better prosperity. The thesis is divided into two main parts, theoretical and practical. The theoretical part explains all the terms needed for analysis. The hotel's terminology, strategy and the individual methods of a strategic analysis. The practical part is focused on strategic analysis itself. It is divided into external and internal business environment. Macro external environment is summarized using PEST analysis, microenvironment using Porter's five forces model. Internal environment is analysed with VRIO analysis. All the results are summarized using SWOT analysis, which will help to propose changes in the company.

Diploma thesis aplikates Balanced Scorecard method in Chart Ferox, a.s. Balanced Scorecard brings advantages like global analysis of a company and is an instrument that enables to create and implement business strategy. Thesis contains analysis of current situation of the company from Balanced Scorecard point of view, financial benchmarking and strategic analysis of the company. Hereafter thesis comprehends project of Balanced Scorecard system which covers strategic objectives and performance measures, strategic initiatives and strategic map of Chart Ferox company.

This master thesis is focuses on a market analysis of industrial marking lasers in the Czech Republic. In the theoretical part are described appropriate methods of strategic analysis for Business-to-Business market. The strategic analysis is divided into two parts, descriptive and comparative one. The application part characterizes the market of industrial marking lasers and describes also macro, micro and internal environment of the company MEGAFLEX. A partial goal of this thesis is to propose a marketing strategy, which can be used as a basis for the development of strategic marketing plan.

Strategic analysis of E.ON Czech group and its practical application, external and internal analysis and strategy.

Although strategic management is one of the most important part of company management, SME management is not focused on it or only a little. If SMEs are interested to exist on market in a long term, they will have to soon or later start with making strategies and apply methods of strategic management. Target of my thesis was to make strategic analysis and create design of strategy's variant of small enterprise. The thesis highlights importance of strategy for SMEs and involves procedure of creating strategy which is applied in practice on the small enterprise.