Nowadays, the trend towards globalization and internationalization of business has strong impact on companies’ strategy. When a company is thinking about strategy development, it needs to pay attention to variable aspects on micro- and macro-level. This study includes the overview of the factors which need to be considered while developing a strategy. Moreover, a significant emphasize is made on the contemporary deriving challenges at the market. The purpose of the study is to investigate a new approach to the strategic planning, named “Early warning system”. For that purpose, it was conducted qualitative research at the example of the Ukrainian telecommunication company – MTS Ukraine. I identified factors which influence the company and analyzed how company copes with deriving challenges. Moreover, it was found out the company’s strategic planning process is significantly influenced by specific market characteristics such as high level of bureaucracy, specific behavior of some competitors, growing market.

Thesis (Ed. D.)--West Virginia University, 2002. / Title from document title page. Document formatted into pages; contains v, 158 p. : ill. Includes abstract. Includes bibliographical references (p. 154-158).

Thesis (Ph. D.)--Ohio State University, 2004. / Title from first page of PDF file. Document formatted into pages; contains x, 120 p. Includes abstract and vita. Advisor: Jay B. Barney, Business Administration Graduate Program. Includes bibliographical references (p. 110-120).

Thesis (Ph. D.)--University of Missouri-Columbia, 2003. / Typescript. Vita. Includes bibliographical references (leaves 191-202). Also available on the Internet.

Thesis (Ed. D.)--West Virginia University, 2004. / Title from document title page. Document formatted into pages; contains iv, 320 p. : ill. Includes abstract. Includes bibliographical references (p. 281-297).

Thesis (D. Min.)--Western Seminary, Portland, OR, 2001. / Abstract. Includes bibliographical references (leaves 179-181).

Thesis--School of Advanced Airpower Studies, Maxwell Air Force Base, Ala., 1997-98. / Title from title screen (viewed Oct. 10, 2003). "August 1999." Includes bibliographical references.

Thesis (M. Sc.)--University of Hong Kong, 2001. / Includes bibliographical references (leaves 104-111).

Thesis (Ph. D.)--Oxford Graduate School, 2001. / Includes bibliographical references (leaves [128]-137).

Thesis (Ph. D.)--University of Missouri-Columbia, 2003. / Typescript. Vita. Includes bibliographical references (leaves 191-202). Also available on the Internet.