This work deals with corporate strategy and strategic management, which should be applied to improve company situation. The aim of this diploma thesis is the design of corporate strategy for the company ELECO VEP CZ s.r.o. The theoretical part is focuses on the study of Czech and world literature. This part compared the opinions of various authors on the issue. Space is devoted to the analysis of internal, external and departmental environments, models and tools used for the formulation of strategy and proper implementation of the strategy. In the practical part, the author deals with strategic analysis of the company ELECO VEP CZ s.r.o. and on the basis of the analysis developed models are suitable for the formulation of the strategy. Author used modelling method which was used to create new strategy. The final outcome of this work was to summarize recommendations for the company and create a graphical model of the proposed strategy.

Stuttgart, Univ., Diss., 2008.

Líbalová, M., Utilization of value and growth strategies while investing in the US market. Diploma thesis. Brno: Mendel University in Brno, 2015. This thesis deals with the comparison value and growth investment strategy. There are observed the development of indicators P/E, P/S, P/BV, under which are the shares placed in individual strategies. The thesis also lists the indicators recommended by Benjamin Graham to observe, when investors making an in-vestment decision. There is created a predictive model that predict the devel-opment value funds applying these strategies. It also explores what is the correlation between individual issues of shares and entire portfolio, and how this fact affects the development of the course.

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Nowadays the financial sector has become a major player in developing the world economy. As in other African countries, the Ghanaian government in the way to boost the entry of more domestic banks in the banking industry has undergone several strategic developments over the past four decades. Although the massive entry of domestic banks seems that much has not changed in the Ghanaian financial sector, foreign banks are still leading the financial sector within the country, since these banks are the main sources of finance for government in pursuing developmental goals especially in priority sectors of the agriculture and industry. Owing to the fact that Ghana is still a developing country with banking and financial sectors vulnerable to the global economic issues, this thesis aims to analyse strategic management practices based on analysis of external and internal environment in the Ghanaian banking industry, concretely Ecobank Ghana. Methodologically, this research used both quantitative and qualitative techniques, mainly questionnaire and interview based on case study. The sampling method applied was non- probability, thus the data collection techniques were applied to a small representative sample which was nested in depth. The findings suggest that Ecobank Ghana had adopted various strategic management practices in tackling with areas such as situational analysis, strategy formulation, implementation and evaluation, but overall the management strategies are pinned on Ecobank Ghana’s policies. Apart from that, there were identified the key internal and external environment factors identified within Ecobank Ghana include timely reporting of financial performance, timely evaluation of strategies, staff briefing of management strategies, compliance to the Central Bank (Bank of Ghana) regulation and the necessity of continuous updates of implemented strategies.

Práce popisuje akvizici Komerční banky francouzskou skupinou Société Générale, analyzuje strategii uplatněnou novým vlastníkem. Hodnotí nový obchodní model banky a sleduje úspěšnost jeho aplikace v českém bankovním prostředí. Práce popisuje proces transformace a jeho dopad na obchodní a finanční výsledky banky.