This Master Thesis deals with creation and the successive implementation of marketing strategy in Tourism. The implementation process will be demonstrated on the travel agency Dovolena.cz. This thesis contains three main explanatory chapters and a case study. The first chapter investigates firstly the motives why people use travel agencies and secondly describes the basic legal terms connected to this topic. The second chapter focuses the attention on marketing strategy creation. Above all it explains situation and SWOT analysis, marketing mix and promotional tools. Furthermore several types of marketing strategies are introduced and demonstrated on examples. The third chapter deals with internet marketing, analyses its usage in the Czech Republic and in the world as well and tries to reveal its role while selling organized tours to customers. The core of the chapter concerns with internet promotional tools. The last chapter of this thesis is dedicated to marketing strategy implementation -- case study Dovolena.cz.

The main taim of this thesis called „Design of communication strategy of a company“ is a suggestion of communication strategy for the company Poex, a.s. The thesis is divided into three main parts. The first part of the thesis contains a description of theoretical resources and fundamental knowledge. The sekond part of the thesis is focused on analysis of the current situation in of the company and its significant environment. The third part is a design which is based on theoretical findings and processed analyses. In the final part are presented proposals for an effective communication strategy and potential suggestions for improvement of the company weaknesses.

Diploma thesis focuses on the procedures for the creation and promotion of electronic commerce. Thesis contains an overview of marketing channels that can be used for raising the profile of e-commerce with customers. Thesis also includes a draft of electronic commerce with an emphasis on the ease of operation and process automation.

The aim of this research is to explore the state of circular economy adoption and promotion in the Netherlands from the viewpoint of professionals in the field. This research is particularly relevant because the concept of a circular economy is booming all throughout the world, and the Netherlands represents one of the front runners in the application of related strategies. The research questions asked in this study were as follows: ● What circular economy strategies are primarily used in companies in the Netherlands?● To what extent do governments and companies in the Netherlands currently promote a circular economy?● What specific external factors influence the implementation of circular economy strategies in the Netherlands? Aspects of the circular economy were gathered using a literature review, and this information was used to create a tentative conceptual framework. Then, interviews with seven industry professionals in the Netherlands, who were purposively selected, were held, and the data coming therefrom were used to analyse the adoption and promotion of circular economy strategies in the Netherlands, as well as external factors influencing the implementation of said strategies. While the experiences and perspectives of interview participants often matched the literature, there were also some instances where differences were noted. The research showed that there are commonly accepted circular economy strategies in literature and that the actual frequency at which these strategies are employed does not match the expectations of the participants. However, the practical limitations to the adoption of circular economy strategies and which strategies are most common seem to be well understood by industry professionals.  Trends regarding circular economy strategies are not foreseeable according to the research participants, and consumer understanding and greenwashing can be cause for concern in the future. For the Dutch market, the impact of technological advancements, political positions, and the emerging of new global markets are especially relevant when it comes to external factors influencing circular economy adoption in the Netherlands. Several areas for future research have been identified, ranging from studying the impact of internal factors on CE implementation, to optimising policies and regulations, and from increasing stakeholder engagement, to designing measurement metrics and indicators.

Diploma thesis is focused on marketing strategy of the company. Thesis was created in cooperation with Motor-Car Trenčín s.r.o. company, which is the authorized dealer of the Mercedes-Benz automobiles. The theoretical part is focused on the treatment of the theoretical knowledge. The analytical part of work i sused for the analysis of the company and marketing research. Proposal part of the thesis contains specific proposals to improve the existing marketing strategy of the company in the field of product, price, place and promotion.

Master´s thesis analyzes problems associated with the marketing management of a business company. It suggests the marketing management´s strategy which, if respectfully followed, would lead to better company propagation and distribution and at the same time to a stronger market position and to a riddance of the weaker competition.