This master's thesis is focused on evaluation of product innovation from company Nutricia a.s. Main objective of this thesis is to analyse Nutrilon marketing strategy for entering new product category. Furthermore, base on outputs from own marketing research and analyses of provided company data, to evaluate suitability of chosen marketing strategy and to suggest recommendations to achieve set goals.

This thesis explores the role of corporate venture capital (CVC) investment in business growth strategy. It is particularly concerned with identifying the CVC investment options for business development and growth. Business growth strategy involves choices of products (and services) or markets for an organisation to enter or exit. An organisation has a choice between penetrating its existing markets, developing new products for its existing markets, bringing its existing products into new markets, or diversifying its activities by introducing new products into new markets. A framework linking CVC investment with business growth strategy is developed and is used for identifying the relevant contribution which the different CVC investments make to business growth. Firms interested in diversifying their investment portfolio utilise CVC for this purpose. These investments, however, support organisational growth when they are aligned to business strategy, defined by the goal of increasing demand for existing products (or services), bringing new products to existing markets faster, protecting against a competitive threat which involves offering existing products to new markets, and developing new products in new markets. There are instances where CVC investments can be used as a channel for later stage funding of corporate venturing projects. This thesis highlights the fact that contrary to both popular wisdom and academic arguments, CVC funds can still be successful when they function like independent venture capital funds, with reliance on financial return on investment as critical to their success. They are, however, able to endure by executing this practice in line with the corporation’s business growth strategy. Using archival data collected from three case studies over a 34-year period, the framework developed from literature review is applied as a basis for understanding how CVC investment can be linked to business growth strategy.

Submitted by Odilio Hilario Moreira Júnior (odilio@espm.br) on 2016-11-29T12:30:11Z No. of bitstreams: 1 Antonio Augusto de Miranda Grieco.pdf: 1554801 bytes, checksum: d484696f7f6bb21b378fd1f4cb8e3e2b (MD5) / Approved for entry into archive by Odilio Hilario Moreira Júnior (odilio@espm.br) on 2016-11-29T12:30:20Z (GMT) No. of bitstreams: 1 Antonio Augusto de Miranda Grieco.pdf: 1554801 bytes, checksum: d484696f7f6bb21b378fd1f4cb8e3e2b (MD5) / Approved for entry into archive by Debora Cristina Bonfim Aquarone (deborabonfim@espm.br) on 2016-11-29T12:33:23Z (GMT) No. of bitstreams: 1 Antonio Augusto de Miranda Grieco.pdf: 1554801 bytes, checksum: d484696f7f6bb21b378fd1f4cb8e3e2b (MD5) / Made available in DSpace on 2016-11-29T12:33:53Z (GMT). No. of bitstreams: 1 Antonio Augusto de Miranda Grieco.pdf: 1554801 bytes, checksum: d484696f7f6bb21b378fd1f4cb8e3e2b (MD5) Previous issue date: 2012-03-06 / This study combines two current issues: the internationalization of business and innovation. The aim of this work is to study the relationship between innovation activities, especially open innovation and network internationalization. The methodology is qualitative and analyzes the relationships between the processes of internationalization of firms in open innovation network. The management of innovation in companies go beyond the concept of technological innovation and building international networks are important as provision of competitive advantage for a company to operate in various foreign markets. This research aims to contribute to enhancing understanding of relations between these two contemporary phenomena, the internationalization of business and innovation. / Este estudo combina dois temas atuais: a internacionalização de empresas e a inovação. A gestão de inovação nas empresas ultrapassa a concepção de inovação tecnológica e a construção de redes internacionais ganha importância como disposição de vantagem ompetitiva de uma empresa, ao atuar em mercados exteriores diversos. Objetiva-se, nesta pesquisa, estudar as relações entre as atividades de inovação, sobretudo, a inovação aberta e a internacionalização de empresas em redes. Por meio de uma metodologia de pesquisa qualitativa, analisam-se as relações entre os processos de internacionalização de empresas em rede e a inovação aberta, buscando-se contribuir para a ampliação da compreensão das relações entre estes dois fenômenos contemporâneos.

Aim of this thesis is the analysis and proposal of changes in marketing strategy of Internet Company. The theoretical part of work focuses on the specifics of doing business on the Internet. The part continues with the description of Internet marketing. The analytical part of the thesis defines the business environment of the selected company, including market analysis and situational analysis. The analysis of marketing strategy of the company follows. At the end of the work the information were synthesized and evaluated. On the basis of these synthesized information the final suggestions were recommended to innovate the company marketing strategy

The theme of this thesis is the strategic management in the context of the knowledge economy. The output of the innovation strategy is applied to the plastic and aesthetic surgery clinic. The theoretical part deals with the introduction of strategic management theory, vast business analysis and principles of Balanced Scorecard. Within the theory are discussed different approaches to the innovation process. The practical part is based on theoretical knowledge and applies them to creating an innovation strategy based on business process management.

Aim of this thesis is the innovation of marketing and communication strategy of Datura, s.r.o. In the theoretical part of the work the main market analysis were described. This part continued with the description of marketing and communication mix. In the analytical part of the work the main market analysis were performed, including the analysis of marketing and communication mix of the company. At the end of the work the information were synthesized and evaluated. On the basis of these synthesized information the final innovation of marketing and communication strategy was suggested.

The rapid convergence of collaborative technologies, democratisation of digital communication and consumerisation of Smart Grid infrastructure (i.e.: smart metering and distribution substation automation) have faltered the efficacy of centralised command-and-control and its insular sub-culture. For complex firms in today's creative economy, this infers that management innovation (MI)—“an induced managerial capacity to search for novel ways to create value”, is rapidly becoming liabilities unless it is innovatively managed for overcoming the inertia of discontinuity opportunities. The raison d'être of this thesis is to investigate the generative managerial processes through which MI can be fostered for experimentation and innovatively managed for acceleration. It comprises four qualitative case studies that involved in-depth interviews, surveys, public records and archival documentaries of four Canadian energy and utilities organisations. The conclusions are fascinating both expected and unanticipated. I found that many, if not most, of the contemporaneous routines of pyramidal target-setting and benchmark-driven cultures are ubiquitously evident. Business planning and risk management still function, albeit the objects of those tenets are different. These quasi-objects include, but are not limited to, organic structures, web-enabled paradigm, pragmatic mindset of middle-down-up crowdsourcing and fragmented evaluation of efforts to evoke the innovative management of management innovation (IMMI). Further adjacent to the quest for driving renewed growth, a new governing dynamic is hinging upon the IMMI that forges a pattern for resiliency and sustainability. Managers capitalise on the epistemic IMMI to regain competitive advantage while enduring endogenous fiefdoms and exogenous disruptions. They catalyse information semantically, harness collective capability effectively, stage prolifically faster MI experimentations and accelerate the cycle of MI more pervasively. I henceforth propose a unified managerial process, dubbed the "Cloverleaf 4S Model" (Strategise—Synchronise—Steward—Sustain). Implicit in this approach, managers believe that their finely-tailored practices epitomise an evolutionary process of deliberate selection in the pursuit for distinctive MI capabilities and expanding authority dynamics in the managership. This allows for self-adaptive mechanisms shifting from silos to swarming as well as the indigenous aspects of IMMI practices—exaptation, cognitive flexibility, speed to adaptation and executional excellence. The implication of this study presents heuristical insights to managers in galvanising perennial innovation and unlocking their IMMI to build an agile, intelligent enterprise.

This thesis presents an exploratory study into the development of digital societies and it examines public sector modernization and innovation from a technology management perspective. The study presents reasons why most city-wide or council-wide development of wireless broadband access networks currently end in failure or are unsustainable. It also suggests its links with wider problems of innovation management and the commercial failure of otherwise technically competent solutions It explores the modernisation of society, government, the underlying theories that influence it as well as the innovations triggered by its wake. The exercise reveals a myriad of innovations; firstly in the modernisation of the infrastructure of government and secondly in the development of societal infrastructure in the form of broadband networks.

This paper draws on evidence from Victoria to examine why more innovation takes place in some areas than in others. In so doing, it explores the relationship between innovation and networks. / Despite a large number of recent government policy statements on innovation, there has been very little attention paid to the spatial dimensions of innovation. / The literature on innovation increasingly points to the important role played by local and regional networks in driving innovation. Innovation is the result of the production, use and diffusion of knowledge, and this demands collaboration involving networks of individuals, organisations and institutions. / To test the theory of a connection between networks and innovation across regional Victoria, patent data is used as a proxy measure for innovation. This data is then cross-referenced with various social and economic data sets. / The analysis reveals that innovation in Victoria is substantially concentrated in ‘hot spots’ such as inner Melbourne. In some parts of Victoria very little innovation takes place at all. / This research has found that all things being equal, more innovation will take place in those areas in which there is a greater density of informal networks. However, not all types of networks are positive, and they are more important in provincial areas than in big cities. Innovation clearly has a spatial aspect, and innovation policy needs to give particular attention to the requirements of provincial areas.

Made available in DSpace on 2015-04-16T14:48:47Z (GMT). No. of bitstreams: 1 arquivototal.pdf: 1473785 bytes, checksum: d0edc922514fedb9efbbbb0d2b13dc97 (MD5) Previous issue date: 2011-12-12 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / This dissertation has as a main objective to analyse the innovation strategies of technologybased companies, under the Resource-Based View perspective. To this, it was adopted as a methodological procedure a qualitative approach by using the multiple case study method in four technology-based companies located in the northeastern part of Brazil. To the data analysis, it was elaborated two scripts of semi-structured interviews which were answered by the companies directors and two software specialists that totalized six interviewed. In the data analysis, it was used a process of continuous analysis, recurrent, demonstrating, thus, a multidirectional cycle with the help of Atlas.ti software. On the first level, the data was analysed in conformity with their characteristics and their individual contexts (within case). Afterwards, on the second level, a broaden scenario was involved in which the results in the cases were crossed and compared among them (cross case). Then, four categories guided the analysis: the factors that motivated the innovation, the types of innovation strategies, the resources and capacities explored by the innovation strategies and the resources and capacities under the optics of the VRIO model. The obtained results allowed the specific objectives to identify the strategies of innovation realized by the companies and the resources and capacities explored by them. In the studied companies, innovations occure in a routine context since that changing constantly is a part of needed activities to survive in a market. Among the factors that drive innovation, it is emphasized that these can be grouped into broader dimensions, such as customers, continuous development, environment, market, people and external resources. Even though similar factors in their name, companies use them for different purposes in their innovations and what is important for one may not necessarily be to another. As for innovation strategies, it was found that the four cases have a reactive approach to changing environments, performing mostly exploitative innovation strategies through incremental innovations and open. In this sense, it was possible to identify fifteen different types of innovation strategies, which in turn are based on various features and capabilities for its realization. Among them, we present the know-how, the design of organizational structure, organizational culture, the way projects are done and investments in R & D. With regard to resources and capabilities that were shown to have potential to provide sustainable competitive advantage for companies in the light of the VRIO model, intangible resources stand out, such as know-how, organizational culture, entrepreneurship and innovation, responsiveness, the way projects are done, partnerships with other institutions, as well as the relationship between employees. It is concluded that although it was possible to identify the features and capabilities of companies, respondents do not know how to point them easily, and therefore do not realize the cause of its advantages. The changes required both technologically and strategically reinforce the value of the perspective of RBV in the selection, acquisition or improvement of tangible and intangible resources of technologybased companies. / A presente dissertação tem como objetivo geral analisar as estratégias de inovação de empresas de base tecnológica, sob a perspectiva da Resource-Based View. Para isto, adotou-se como procedimento metodológico uma abordagem qualitativa, por meio do método de estudo de casos múltiplos com quatro empresas de base tecnológica localizadas na região Nordeste do Brasil. Como instrumento de coleta de dados, elaborou-se dois roteiros de entrevista semiestruturados aplicados aos diretores das empresas e a dois especialistas do setor de software, totalizando seis entrevistados. Na análise dos dados, utilizou-se um processo de análise contínuo, de caráter recorrente, evidenciando-se, assim, um ciclo multidirecional com o auxílio do software Atlas.ti. No primeiro nível, os dados foram analisados em conformidade com suas características e seus contextos individuais (within case). Depois da análise individual, partiu-se para a segunda fase, que envolveu um cenário mais amplo em que os achados nos casos são cruzados e comparados entre si (cross case). Assim, estabeleceram-se quatro categorias que orientaram a análise: fatores que motivam as inovações, tipologias de estratégias de inovação, recursos e capacidades explorados pelas estratégias de inovação e recursos e capacidades sob a ótica do Modelo VRIO. Os resultados obtidos permitiram o atendimento dos objetivos específicos quanto à identificação das estratégias de inovação realizadas pelas empresas e quanto aos recursos e capacidades explorados por elas. Nas empresas estudadas, as inovações ocorrem em um contexto rotineiro, uma vez que mudar constantemente faz parte das atividades necessárias para a sobrevivência no mercado. Dentre os fatores que motivam as inovações, destaca-se que estes podem ser agrupados em dimensões mais amplas, como: clientes, desenvolvimento contínuo, ambiente, mercado, pessoas e recursos externos. Mesmo tendo fatores similares em sua nomenclatura, as empresas os utilizam para finalidades diferentes em suas inovações e o que é importante para uma pode não ser necessariamente para outra. Quanto às estratégias de inovação, constatouse que os quatro casos possuem um comportamento reativo às mudanças nos ambientes, realizando, em sua maioria, as estratégias de inovação exploitative por meio de inovações incrementais e abertas. Neste sentido, foi possível evidenciar quinze tipos diferentes de estratégias de inovação, que por sua vez, possuem como base diversos recursos e capacidades para sua realização. Dentre eles, apresentam-se o know-how, o design da estrutura organizacional, a cultura organizacional, a forma como os projetos são feitos e os investimentos em P&D. Com relação aos recursos e capacidades que mostraram ter potencial para proporcionar vantagem competitiva sustentável nas empresas à luz do modelo VRIO, os recursos intangíveis se sobressaem, tais como: know-how, cultura organizacionais, capacidade empreendedora e inovadora, capacidade de resposta, a forma como os projetos são feitos, as parcerias com outras instituições, bem como o relacionamento entre os funcionários. Concluise que embora tenha sido possível identificar os recursos e capacidades das empresas, os entrevistados não sabem apontá-los com facilidade, e, por isso, não percebem a causa de suas vantagens. As mudanças exigidas tanto tecnologicamente quanto estrategicamente reforçam o valor da ótica da RBV na seleção, aquisição ou aprimoramento dos recursos tangíveis e intangíveis das empresas de base tecnológica.