The disertation on the theme Aplication of Balanced Scorecard deals with creation of strategic system of management and measurement of performance of UNIPETROL SERVICES, s.r.o. and followingly its alignment with the rest of the UNIPETROL Group.

Diplomová práce na téma Aplikace Balanced Scorecard se zabývá vytvořením systému měření a řízení výkonnosti samostatného podnikatele. Teoretická část je zaměřena na popis metody, jednotlivých perspektiv a vzájemných souvislostí. Praktická část se věnuje analýze dosavadní činnosti podnikatele a rozboru současné situace na trhu. V návaznosti na výsledky analýzy je vytvořen systém strategických cílů a měřítek, který je následně vyobrazen prostřednictvím strategické mapy.

This Master's thesis applies a method Balanced Scorecard in company Lach-Ner, s.r.o., which is part of chemical business in Czech republic. The teoretic part consists of a description of strategy creation, strategic analysis and clarification of the method Balanced Scorecard. The practical part contains strategic analysis including determination of weaknesses and strenghts, opportunities and threats. In the following chapters there is determination of strategic goals in particular perspectives of Balanced Scorecard and strategic map is created. Strategy map is the outcome of the thesis and it is a key tool for strategic management of the company.

This thesis engages in application of Balanced Scorecard for Bosch Diesel, s.r.o. The aim of this thesis is formulation of strategy and transfer the strategy to measurable form. Author make strategical analysis. For this analysis are used PEST analysis, Porter five forces analysis, financial analysis and SWOT. The company is compared with industry by Benchmarking diagnostic system of financial indicators INFA. In conclusion is expressed strategy by four perspectives of Balanced Scorecard. Each perspective has defined targets and is created strategy map.

The purpose of thesis is to design measurment system of productivity in SME (real company Mironet.cz from It sector). The theoretical part consists of a description of the applied methodology and description of the company itself. The practical part focuses directly on the strategic analysis including identification of strengths and weaknesses , opportunities and threats. It is followed up setting strategic objectives for each perspective of the Balanced Scorecard , strategic mind-map creation and establishing scales individual sub- strategic objectives. The end of thesis consider possible applications of the Balanced Scorecard.

The thesis contains identification of SWOTs and the Strategy Map of AIMTEC company, that focus on implementation of the largest and most popular software products available on the global information technology market. The aim of the thesis is to propose the Balanced Scorecard for the company and its implementation.

The thesis is focused on management analysis of the selected organization in terms of components and factors that are then used to design of the system of strategic management Balanced Scorecard. The first part is focused on describing the theoretical background concerning the issue of the effect of the organizations administration and management. Comprehensive evaluation of the level of management is performed in the second part. Organizational performance is assessed using the Balanced Scorecard method. Particular perspectives, strategy, targets and their measurements are determined for organization. The interdependence of the targets is presented in the Strategic Map. The conclusion is made by evaluating the achieved findings and formulating specific recommendations for the selected organization.

This master's thesis deals with application of the Balanced Scorecard method to Němcova selská mlékárna Radonice, spol. s.r.o. The goal is to analyse the strategic position of the company and propose a new company strategy. Further, the strategic goals defined by the strategy are converted to a strategic map to clearly show causality relationships between the goals of the four perspectives of the Balanced Scoreboard method. The strategic goals are assigned measures and target values and initiatives to achieve the goals. The strategic analysis has been created using Porter's five forces analysis, PEST analysis, financial analysis, benchmarking, and SWOT analysis. The thesis summarize results of the proposed strategy and impact on the analysed company.

The Master’s thesis deals with the evaluation of performance in the company ČD, a.s. by using the Balanced Scorecard method. The theoretical part of thesis describes the Balanced Scorecard concept and the process for its implementation. The next part of thesis evaluates the current situation of the company by using selected analytical methods. Based on the results of analysis is created a proposal for implementation of the BSC method for the analysed company. The final part of thesis summarizes possible risks and expected benefits of this concept.

Purpose - This thesis addresses the lack of research on Performance Management (PM) in Hidden Champions (HCs) due to development and implementation of a HC tailored PM system (PMS) in Action Research Design (AR). A HC tailored strategy map and PMS framework were elaborated to improve the financial and non-financial performance of the HC. Design/methodology/approach - A longitudinal case study with two AR cycles were performed to develop the HC tailored strategy map and framework for the PMS including their implementation using mixed methods data collection. A validated HC tailored strategy map and framework for the PMS implementation are presented. Findings - Findings show significantly increased financial and non-financial performance of the HC. The revenue of the case company increased by 11.6%, the return on revenue increased 3% up to 17%, customer satisfaction grew, throughput times shortened and leadership competencies improved. Findings further show that AR is an effective procedure for HC tailored PMS design and implementation. Research limitations and practical implications - The findings are based on one case study and needs to be tested in other HCs. Findings should be of interest to scholars in the field of PM, as well as practitioners improving financial and non-financial performance. Originality/value -This thesis contributes to knowledge of PM in HCs, and AR, as it provides a validated HC strategy map and framework for HC tailored PMS implementation in a HC. It provides an approach for practitioners to improve financial and non-financial performance in HCs.