The topic of my dissertation work is The Competition Analysis of company Stroje a Mechanismy, a.s. As the main goal, that I staked, is to gather as many relevant information as possible about the issue, closely analyze the company and compare it with their main competitors. I´ll try to suggest several tips how to improve the situation and how to increase competitiveness based on my competition analysis. I choose this topic, because I think that the one of the most important thing for modern company is to actively checking competitors, assimilate them, and always be a one step ahead, and as a delivery company could be an attractive partner for its customers.

The topic of my dissertation work is business plan, which focuses mainly on strategy, which could increase the competitiveness of Stroje a Mechanismy, a.s. As the main goal, that I staked, is to gather as many relevant information as possible about the issue, closely analyze the company and compare it with their main competitors. I´ll try to suggest several tips how to improve the situation and how to increase competitiveness based on my competition analysis. I choose this topic, because I think that the one of the most important thing for modern company is to actively checking competitors, assimilate them, and always be a one step ahead, and as a delivery company could be an attractive partner for its customers.

Made available in DSpace on 2014-12-17T14:53:22Z (GMT). No. of bitstreams: 1 EvansPCF.pdf: 502406 bytes, checksum: 731a5fcf30aeb3b5c6356834c2baf4d9 (MD5) Previous issue date: 2006-05-19 / The objective of this thesis is to study the theory of production as it relates to and focuses on the strategy of production and competitiveness. The theory utilized was based on Terry Hill s Strategies through the utilization of Matrix of Manufacturing Strategy Issues and supported by the studies of others in this area. The methodology used for the development of this study was based on observing the engagement between two companies over a long period of time. Through interviews and discussions it was possible to collect the necessary information to guide this study; and by constant involvement in each of these companies, their ways of thinking, performing and administrating were observed and understood. In conclusion, this work created an understanding of the importance of the strategy of production, not as the only important element but as an important factor to direct attitudes and decisions in the company under the concept of strategy and competitiveness / Este trabalho tem como objetivo estudar a teoria da produ??o ao que se refere ? estrat?gia de produ??o e competitividade com ?tica voltada em estrat?gia de produ??o focada. A teoria ora utilizada foi baseada nos entendimentos estrat?gicos de Terry Hill atrav?s da utiliza??o da Matriz de An?lise Estrat?gica Produ??o-Mercado, e suportada por outros estudiosos da ?rea. Para o desenvolvimento foi utilizada uma metodologia de estudo de caso onde houve um engajamento de longo per?odo dentro de cada uma das duas empresas. Atrav?s de entrevistas e discuss?es foi poss?vel colher informa??es necess?rias para direcionar o trabalho e por atua??o direta e constante dentro de cada uma das empresas foi absorvida e entendida a metodologia e forma de pensar, agir e administrar de cada uma delas. Por fim conclui-se este trabalho entendendo a necessidade de dar import?ncia ? estrat?gia de produ??o focada, n?o como elemento ?nico, mas como algo a mais, como fator direcionador das atitudes nas diretrizes e nas decis?es dentro da empresa, tendo por base o conceito de estrat?gia e competitividade

The topic of the thesis is Proposal of Business Expansion - Building-up of Packaging Unit. The proposal is based on the analysis of the current production capacity and production equipment, and on the analysis of money management and ascertained shortcomings. On the basis of the carried out analysis a proposal for building-up of a new production unit and a recommendation on purchase of new machine equipment has been made. A calculation of investment costs is a part of the proposal.