La presente investigación tiene como objetivo desarrollar una estrategia comercial para el aumento de compra de los clientes Metro del distrito de Miraflores. En el primer capítulo, además de presentar los objetivos y preguntas que marcan la pauta de esta investigación, se muestra el contexto actual de supermercado Metro mencionando las principales acciones por parte de sus competidores que hacen que haya una caída en ventas. The objective of this research is to develop a commercial strategy for increasing the purchase of Metro customers in the district of Miraflores. In the first chapter, in addition to presenting the objectives and questions that set the tone of this research, the current context of supermarket Metro is shown, mentioning the main actions by its competitors that cause a drop in sales.

The target of this diploma work is to show the establishment of a bank branch from the stage of planning to the day when it is open for clients. To do so I have used both fictitious data (in view of the ČSOB strategy) and methods and procedures used in practice.