This report describes the process of developing a user-friendly and responsive archive website. The website is a Hi-fi prototype and was created for the company JG Communications, to serve as an archive for their customers’ style guidelines. To create this website I have used HTML5 and CSS3 to make it responsive for various computer screens. I have also used PHP and some JavaScript to make some of the functions and Adobe Photoshop and Illustrator to make design elements for the prototype. The main purpose with this project was to come up with a design and most of all to come up with how the site should function. I have done user tests combined with interviews, content analysis on JG Communications website, and applied various design methods when building and designing the website.

The purpose of this study is to examine beer reviews to see what descriptors are identified and used to describe beers. Also, the domains APPEARANCE, AROMA, FLAVOUR, MOUTHFEEL and OVERALL IMPRESSION are analysed. The theoretical framework stems from the genre of wine reviews, with additional backbone from beer sensory analysis and established beer terminology. Through analysis of 27 beer reviews in three leading beer magazines, the study shows that most typically object descriptors and property descriptors relating to the raw materials are used. In terms of domains, APPEARANCE and MOUTHFEEL have few descriptors, whilst AROMA and FLAVOUR have a higher number of descriptors and more categories. The domain with more process related and human-like descriptions, as well as more elaborate expressions to entice the consumer, is OVERALL IMPRESSION.