This dissertation uses a mixed method approach to examine the determinants of internal remittances that are connected to the social networks of urban migrant street vendors. Urban street markets are a point of entry for many migrants moving from rural areas to cities in the Global South. The qualitative portion of the dissertation uses an ethnographic approach including participant observation, interviews and focus groups to examine the social networks of street vendors in a market in the municipality of Madina, Ghana. The quantitative analysis codes data from the ethnography in order to conduct a social network analysis using quadratic assignment procedure and logistic regression quadratic assignment procedure to analyze the relationship between attributes of street vendors and remittance behavior. Findings lead to several policy recommendations for the international community, as well as locally based non-governmental organizations, microfinance organizations, national and local governments providing funding or designing interventions affecting street markets or working with individual street vendors.

Problem statement Previous studies have indicated that poverty can be reduced through selling products to the poor. Moreover, these markets contain a large potential for profit that is currently untapped. Reaching these however requires substantial innovativeness and many companies have tried and failed. Surprisingly then, little theoretical guidelines exist on how to create social innovative products for poor markets. Purpose and research question The purpose of this study is to contribute to a better understanding of social product innovation for poor markets. This is done through investigating key factors to consider for SMEs emanating from developed countries in order to create social innovative products for these markets. Methodology This paper is a qualitative research and takes an exploratory approach, and uses a cross- sectional, multiple case study methodology. This study has investigated four products emanating from Swedish micro-SMEs, sold primarily in Tanzania, Zambia and Kenya. The empirical data was collected through conducting 12 semi-structured interviews. Results and conclusion The result of this paper contributed to a deeper understanding of social product innovation in subsistence markets. Theoretical guidelines in form of a model has been developed which summarizes 19 key factors that SMEs emanating from developed countries need to consider in order to create social innovative products for subsistence markets. Out of these, three are deemed to be of particular importance, namely the need to understand the marketplace, to develop the product in a price-based costing framework, and to scale.