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Philosophiae Doctor - PhD (School of Business and Finance) / As organizations face stiff pressure from various stakeholders, management has had to move beyond the idea of shareholder wealth maximization and incorporate the environmental and social concerns from the various stakeholders. The study identifies how Sustainable Supply Chain Management (SSCM) practices enable the firm to manage the social, environmental and economic Triple Bottom Line (TBL) for four key stakeholder groups - customers, suppliers, regulators and the community. The study adopted a case study design, focused on Safaricom, arguably Africa's most innovative cellular firm which has championed the M-pesa money transfer platform. The objectives were, first, to establish key attributes namely; power, legitimacy and urgency of selected stakeholders of Safaricom and the key determinants of their salience, second, to determine stakeholder expectations and how they hold Safaricom accountable; third, to identify the extent of Safaricom's influence and control over the selected stakeholders; and finally, to establish how and to what extent the firm manages stakeholder exposure through their SSCM practices and TBL measures. Data from semi-structured interviews with Safaricom management and the four key selected stakeholder groups, together with company and public documents, were analyzed using qualitative content analysis. Stakeholder groups were selected to represent examples of low, moderate or high levels of salience and exposure. While all are considered important, the case reveals how Safaricom management prioritizes and addresses stakeholder needs according to their attributes. As each stakeholder group is heterogeneous, the case reveals how the firm manages each distinctively and adopts diverse SSCM practices, which are aligned with the firm's TBL measures. Moreover, stakeholder exposure has a moderating effect on the relationship between the firm's SSCM practices and the TBL measures.

Made available in DSpace on 2016-06-02T19:50:07Z (GMT). No. of bitstreams: 1 2761.pdf: 877309 bytes, checksum: 26417bbabffd3c3575a01d1f1c92da3a (MD5) Previous issue date: 2009-12-18 / The objectives of this study are to identify the supply chain management practices that have been adopted in companies of the eletroelectronic sector in Brazil and verify whether these companies production competitive priorities are related to the supply chain management practices. An empirical quantitative research was carried out through a survey using a multiple choice questionnaire and the Likert scale. The questionnaire was sent to managers of eletroelectronic sector companies associated to the Brazilian Electrical and Electronics Industry Association ABINEE. Statistical techniques were employed to analyze the relationship between the competitive priorities and supply chain management practices considering the influence of factors such as the company size and its position in supply chains of major interest. The major findings of this research were: (a) the most frequently adopted supply chain management practices are feedback from final customers on product suitability, identification of customer future needs, integration of product development activities with the suppliers, contribution of suppliers towards demand forecast, search for customer opinions about new products, and integration of product development activities with the clients; (b) the supply chain management practices are influenced by the size of the company since the bigger the company, the more supply chain management practices are adopted, and (c) there is low correlation between the variables of the construct competitive priorities and the variables of the construct supply chain management practices. This is due to the fact that most part of the sample is not focused on its supply chain. / Este trabalho tem como objetivos identificar quais práticas de gestão da cadeia de suprimentos estão sendo adotadas em empresas do setor eletroeletrônico instaladas no Brasil e verificar se as prioridades competitivas da produção dessas empresas se relacionam com tais práticas. Desenvolveu-se uma pesquisa empírica, de cunho quantitativo, a partir da realização de uma pesquisa survey em que gerentes de empresas do setor eletroeletrônico associadas à Associação Brasileira da Indústria Elétrica e Eletrônica (ABINEE) responderam um questionário envolvendo perguntas de múltipla escolha com escalas Likert. Técnicas estatísticas foram empregadas para analisar a relação entre prioridades competitivas e práticas de gestão da cadeia de suprimentos, considerando-se também a possível interveniência de fatores como porte e posição da empresa em suas cadeias de suprimentos principais. Como principais resultados da tese destacam-se: (a) as práticas de gestão da cadeia de suprimentos que estão sendo mais implantadas nesse setor são: obtenção de feedback dos clientes finais sobre a adequação do produto, determinação das necessidades futuras do cliente, integração das atividades de desenvolvimento de produto com os fornecedores, colaboração dos fornecedores na previsão de demanda, consulta aos clientes para apoiar a decisão de novos produtos e integração das atividades de desenvolvimento de produtos com os clientes; (b) as práticas de gestão da cadeia de suprimentos são influenciadas pelo porte das empresas: quanto maior o porte, maior é a faixa percentual de adoção das práticas de gestão da cadeia de suprimentos e (c) existem poucas correlações significativas entre as variáveis do constructo prioridades competitivas e as variáveis do constructo práticas de gestão da cadeia de suprimentos sendo a explicação para isso o fato de que a maioria das empresas da amostra não está entre as que possuem maior poder de barganha em suas cadeias de suprimentos.

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