Submitted by Jorge Silva (jorgelmsilva@ufrrj.br) on 2018-11-08T19:08:26Z No. of bitstreams: 1 2013 - Jadiel Guerra de Moura.pdf: 1576291 bytes, checksum: 1c0321985dce3ecb4b74f06340ecc33d (MD5) / Made available in DSpace on 2018-11-08T19:08:26Z (GMT). No. of bitstreams: 1 2013 - Jadiel Guerra de Moura.pdf: 1576291 bytes, checksum: 1c0321985dce3ecb4b74f06340ecc33d (MD5) Previous issue date: 2013-10-29 / This is a study of the known principles of sustainable management in business environment with social and environmental initiatives, with TV GLOBO?s example. The sustainable potential, pioneering initiatives such as ISO 14001 certification and performance in waste management are covered under the studied models and compared in relation to official standards for sustainability. The bibliographic source which gives the theoretical foundation portfolio primarily comprises the sustainable value of Hart and the main instruments for the sustainable management such as ISO 16000, 26000 standards, reports the GRI indicators and the ISE . The environmental initiatives of the company and the results of performance and environmental care were extracted from published social reports, presentations at conferences, seminars, videos and materials available in various media. Additionally, a questionnaire of commitments to sustainability, interviews and content of programs complement the disclosed data and environmental issues. As a result, we have a evaluation of the range of initiatives, a diagnosis of the potential for creating sustainable value and a comparative analysis of sustainable actions in relation to systems and studied models. / Este trabalho ? um estudo dos princ?pios conhecidos da gest?o sustent?vel no ?mbito empresarial tendo como exemplo as iniciativas socioambientais da TV GLOBO. O potencial sustent?vel, iniciativas como o pioneirismo na certifica??o ISO 14001 e o desempenho na gest?o de res?duos s?o contemplados segundo modelos estudados e comparados em rela??o a par?metros oficiais de sustentabilidade. A fonte bibliogr?fica que d? a fundamenta??o te?rica compreende basicamente o portf?lio de valor sustent?vel de Hart e os principais instrumentos para a gest?o sustent?vel como as normas ISO 16000, 26000, relat?rios do GRI e indicadores do ISE. As iniciativas socioambientais da empresa, bem como os resultados de desempenho e de cuidados ambientais, foram extra?das de balan?os sociais publicados, apresenta??es feitas em congressos, semin?rios, v?deos e materiais disponibilizados em diversas m?dias. Adicionalmente, um question?rio de compromissos com a sustentabilidade, entrevistas realizadas e conte?dos de programas divulgados complementam os dados e os temas socioambientais abordados. Como resultado, temos uma avalia??o do conjunto de iniciativas, diagn?stico do potencial de cria??o de valor sustent?vel e an?lise comparativa de a??es sustent?veis em rela??o aos sistemas e modelos estudados.