As the world becomes increasingly aware of the need to better care for the environment, innovative business models are helping to counter the damage of the fast fashion system - a phenomenon in the fashion industry whereby production processes are expedited in order to get new trends to the market as quickly and cheaply as possible. Designing products with a focus on their renewability can shift the product-consumer relationship. The closed loop concept of a “circular economy” is emerging as a viable and promising solution to the current linear business model. This study explores the possibilities of a more mindful approach to systems of production and consumption through material explorations using plastic from water bottles, paper from old newspaper and magazines, and fabric leftovers from pattern making within a circular economy. It considers the generative and renewable approaches in redefining how fashion engages with the components and raw materials of the industry. The research demonstrates a circular approach to the production of hospitality accessories in an effort to develop new intersections between products, materials, and consumers. The accessories are designed using discarded, reformulated denim–an abundant and underutilized byproduct of the fashion industry­–to reduce waste that currently occurs every time hotel chains and airlines produce disposable giveaway products from new materials.

El propósito de esta investigación es analizar las características de una posible alianza estratégica entre la industria hotelera y joyeros artesanales de Cusco, que garantice el beneficio de ambas partes y sea sostenible en el tiempo. Se utilizó una metodología cualitativa con entrevistas a profundidad realizadas a los gestores de la industria hotelera y a joyeros artesanales, de la ciudad de Cusco, y se usó la revisión de fuentes académicas secundarias. La investigación tuvo como objetivo establecer cómo los hoteles buscan alianzas con comunidades de la zona a fin de apoyar el desarrollo local. Esta temática no ha sido previamente estudiada en el ámbito hotelero y tampoco existen estudios académicos específicos para el Perú. Por lo que los resultados alcanzados, son una contribución al conocimiento para aquellos organismos que tengan interés en el tema y pudieran implementar un nuevo valor a sus negocios. De la misma manera, es útil para los joyeros artesanales pues significa una manera de reinventarse. Finalmente, se identificó que los gestores hoteleros y joyeros, se encuentran interesados ​​en realizar una alianza estratégica, asimismo, ven como un valor agregado el acercamiento del huésped con las comunidades y, de esta manera, brindar conocimiento de la cultura cusqueña. Por el lado de los joyeros, lo ven como un ingreso que puede ser recurrente, además de tener mayor alcance con sus productos. / The purpose of this research is to analyze the characteristics of a possible strategic alliance between the hotel industry and handcraft jewelers of Cusco, which guarantees the benefit of both parties and its sustainability over time. A qualitative methodology was used with in-depth interviews with managers of the hotel industry and handcraft jewelers, both from the city of Cusco, and also a review of bibliographical references from academic sources. The objective of the research was establishing how hotels seek alliances with communities in the area in order to support local development. This topic has not been previously studied in the hotel industry and there are no specific academic studies for Peru, so the results achieved are a contribution of knowledge for those public and private organizations that are interested in the topic and could implement a new value to their businesses. Likewise, it is useful for handcraft jewelers as the alliance represents a new way of reinventing themselves. Finally, it was identified that hotel managers and jewelers are interested in making a strategic alliance, on the other hand, it can be seen as an added value for the guests to have an approach with the communities and Cusco’s culture. On the other hand, for the jewelers, it can be seen as an income that can become recurrent and also a way of having greater recognition of their products. / Tesis