College of Agriculture and Environmental Sciences / M. Sc. (Environmental Management)

D. Tech. Tourism Management / South Africa is widely regarded as one of the best adventure destinations on the African continent. However, here and elsewhere, sustainability is a pressing issue in any tourism context. Therefore, adventure tourism destinations need guidance on the best ways to succeed and to be sustainable. The objective of this study was to propose a framework of indicators that are specifically formulated for sustainable adventure tourism. In order to achieve this objective, a literature survey of pertinent issues in this field was conducted, followed by an empirical study. Firstly, profiling of the destination (Waterval Boven) was conducted followed by determining respondents' knowledge of a number of pertinent iconic sustainable tourism organisations. Hereafter the sustainable tourism indicators were categorised into economic, social and environmental groups.

Although much research has been conducted on sustainable tourism and the education thereof internationally, a limited number of studies have focussed on education of sustainable tourism in South African secondary schools. A literature overview identified various approaches to the education of sustainability on the international front. Despite South Africa’s reliance on the tourism industry, the concept of sustainability has received little focus in classrooms where this pertinent issue should be receiving attention in order to ensure that future sustainability is ensured in the South African tourism industry. From the literature overview it was possible to identify topics pertaining to sustainability in the Tourism Curriculum and Assessment Policy Statement implemented in the Further Education and Training Phase (FET) in South African secondary schools. These assisted in the development of the research tool for this study. The New Ecological Paradigm (NEP), an instrument used to establish the level of environmental concerns of groups of people, also provided guidance in the development of the research tool. The primary objective of this study is to investigate the perceptions of Tourism educators in secondary schools towards sustainability. A framework to investigate this was developed and three hypotheses formulated. To give effect to this, an empirical investigation was conducted. Tourism educators who were successful in their application to mark 2014 National Senior Certificate Tourism examinations were included in the sample of this study. The result of the descriptive statistics performed on the data showed that the level of education of the respondents was the main contributing demographic that impacted on their perceptions of sustainable tourism. It is, however, of concern to note that a very low percentage of the respondents (6.2%) have received formal training in Tourism. This situation should be cause for concern for Tourism education in the Eastern Cape. Two of the three hypotheses were accepted. The researcher believes that specialised subject relevant training is required to empower educators to teach sustainable tourism in the South African secondary school classrooms in order to ensure future sustainability in the tourism industry of South Africa.

For attainment sustainable tourism requires the growth of tourism‟s contribution to the economy and society as well as the sustainable use of resources and the environment. The achievement of both relies on dependable and sound understanding, appropriate development and management of the tourism demand. As demand patterns and economic structures change, no industry, and in particular no industry at the national or regional level, could or should assume that there is a constant or increasing flow of demand for its outputs and thus focus solely on resource issues (Butler, 1996). According to Elliot (1997:19) local government plays an important role in tourism, as it is only governments that have the authority to provide political stability, security and the legal and financial framework which tourism requires. Connell et al (2009) argue that one of the more important roles of local government is the development and implementation of community planning, legislation and policy. However, while tourism-related developments are usually integrated with economic development or official community plans, often there is no guiding policy framework or identified area of responsibility for tourism, which can be problematic for effective and sustainable tourism development. The effectiveness of local tourism governance in achieving the goals of sustainable tourism depends on the effectiveness of institutional structures and processes, and the rational resources and skill sets available (Healy, 2006). This study examines the arrangements of selected municipalities and the effectiveness of their local tourism governance and its relevance to sustainable tourism.

The South African National Department of Tourism has recently initiated the National Tourism Sector Strategy aimed at developing a sustainable tourism economy, and making the country a Top 20 global tourism destination by 2020.China is one of South Africa’s major non-African sources of tourist arrivals. To ensure a growing share of this booming market, South African tourism scholars and practitioners have to pay close attention to the behaviour of Chinese outbound tourists, particularly their destination choice behaviour. The Theory of Planned Behaviour (TPB)– an extension of the Theory of Reasoned Action (TRA)– can serve as a basis for researching destination choice. According to the TPB literature, intention is the most immediate and important determinant of behaviour. Three direct predictors of intention, namely, attitude, subjective norms, and perceived control, are functions of latent behavioural, normative, and control beliefs, respectively. The TPB is parsimonious but open to the inclusion of additional predictors if there is evidence that these predictors may explain a significant proportion of the variance in intention and behaviour after the basic predictors (attitude, subjective norms, and perceived control) have been accounted for. The current research successfully extended the TPB model for predicting potential Chinese tourists’ intentions to visit South Africa by adding two additional variables: travel motivation and travel constraints. The push-pull motivation framework discussed in the study postulates that people travel because they are pushed by internal forces (inner needs) and pulled by external forces (destination attributes). Typical barriers to travel include intrapersonal, interpersonal, and structural constraints. The new model makes an important contribution to the literature on destination choice, and provides South Africa’s destination marketers with suggestions for attracting and serving Chinese tourists. In addition, the research shows that both travel motivation and travel constraints can be used as bases for segmenting the outbound Chinese tourist market interested in visiting South Africa. A survey approach and a structured questionnaire distributed electronically to the online panel members of a Chinese market research company were instrumental in collecting the empirical data for the study. The questionnaire was originally written in English and translated into Chinese (Mandarin) via a blind translation-back-translation method. Attitude, subjective norms, perceived control, and visit intention were all operationalised as unidimensional and used scales adapted from previous studies. New scales were developed for travel motivation and travel constraints– both operationalised as multidimensional. Quota sampling, used to identify respondents aged 18 or older and living in Beijing, Shanghai, and Guangzhou, resulted in 630 usable questionnaires obtained from 1,510 sent invitation e-mails, yielding a response rate of 41.7%. The raw data collected were prepared through the sequential steps of editing, coding, and filing, and then analysed using both descriptive and inferential statistics. Descriptive analysis suggested that broadening personal horizons, viewing the natural scenery, and seeing something different were the top motives for visiting South Africa, while language, fear of crime, and lack of travel companions were the top barriers to visiting South Africa. According to the factor analysis, travel motivation had three underlying dimensions – learning, escape, and aesthetics and appreciation, while operational, risk and fear, and social barriers were three underlying dimensions of travel constraints. Regression analysis showed that the proposed extended TPB model had higher predictive power for visit intention than both TRA and TPB models; the basic predictors – attitude, subjective norms, and perceived control – all had a significant impact on visit intention; and in terms of the additional predictors, learning, operational constraints, and social constraints had a significant impact on visit intention. The analysis of variance indicated that travel frequency and age were the most profound background factors with an influence on the extended TPB model. Finally, cluster analysis resulted in two market segments with distinct profiles, that is, High-Motivation/ Low-Constraint (HMLC) tourists and Low-Motivation/High-Constraint (LMHC) tourists. Based on the theoretical and empirical findings of the current research, it is recommended that destination marketers in South Africa: advertise specific benefits of touring South Africa, namely, increasing knowledge, relieving stress, and enjoying high environmental quality, to advance Chinese residents’ perceptions of the country; develop tourism experiences that can be taken in a week or shorter to cater for the unique annual leave and public holiday policy in China; launch a media relations campaign in China to ensure that the facts about South Africa are communicated without distortion; collaborate with other destination stakeholders such as government and businesses, to actively attract and retain Chinese tourists for example by educating the public about Chinese culture and training employees to improve the quality of service; target the HMLC tourists via the Internet (particularly the social media) and by developing holiday packages that include activities related to cultural tourism, rest and relaxation, and nature-based tourism; and target the LMHC tourists by cooperating with local travel agencies and by developing holiday packages that highlight the diversity of tourism activities and offer value-added products/services.

M. Tech. Tourism and hospitality Management / This research presents an analysis of the challenges faced by tourism suppliers in the township of Atteridgeville. Using a quantitative methodology, this descriptive study assesses 57 internal and external variables of 144 tourism suppliers (N=144) and their environment. Suppliers perceptions are analysed through various statistical tests including standard deviation, mean scores, Cronbachs Alpha, Chi-Square, and factor analysis. There were 12 factors that were identified crucial to respondents, of which 7 displayed an unacceptable reliability level. Additionally, relationships were identified between some internal and external variables.

Tourism is viewed as an important industry to help local economies overcome poverty and low rates of employment. The economic benefits of a growing tourism industry cannot be disputed in a South Africa where unemployment levels remain above international averages. However, whether South Africa is successfully exploiting opportunities to grow the industry sustainably remains questionable. Many attempts have been made to help the industry implement sustainable tourism practices, especially amongst accommodation establishments. However, policies formulated, initiatives designed and current industry norms and standards make very little distinction between various sizes and categories of establishments. As a result, smaller establishments are lumped together with larger establishments and solutions developed do not address the unique needs of this sector. This study introduces the concept of a smaller accommodation establishment (SAE). While the adoption of sustainable tourism practices within tourism remains unsatisfactory, this study focuses on illustrating the importance of the SAE sector specifically within the tourism sector. It proposes that SAEs are defined and categorised in a format that will allow for greater comparisons in performance – both in relation to each other and in relation to their larger counterparts. This will also allow for the collection of more meaningful data towards establishing baselines and benchmarks. Through a detailed literature review, this study investigates reasons why the adoption of sustainable tourism practices has been lower than desired by SAEs. The research first and foremost focuses on how to define sustainable tourism and responsible tourism and how to define an SAE so as to create a context for the remainder of the research. The literature review used the Porter’s Five Forces model to analyse the relative sustainability of the sector, and proposed the main barriers to implementation of sustainable tourism practices amongst SAEs. It then set out to answer the question: "What framework and mechanisms could be used to help SAEs overcome the barriers to implementing sustainable tourism, thus enabling sustainable growth and development of SAEs as a sub-sector of the tourism industry?" In answering the above question, the study used the Delphi method of reaching consensus to test the views industry experts in relation to the definition and categorisation of SAEs, the size of the sector, the relative importance of the sector in the overall South African economy as well as the potential barriers to SAEs implementing sustainable tourism practices. The study then tested these findings through a broad industry survey that collected qualitative and quantitative data from SAE owners and managers across South Africa. The findings of the broad industry survey confirmed the findings of the literature review and industry expert questionnaires. It added additional data that provided perspectives on the uptake of sustainable tourism practices amongst SAEs and helped to set some baselines for the SAE sector. It also added additional dimensions to be considered in the development of the framework. Finally, the research utilised focus groups and individual interviews with SAE owners and managers to determine the validity of the findings from the previous sections. From the inputs of the literature review and the three data collection phases, this research develops a comprehensive framework for the implementation of sustainable tourism practices amongst SAEs. The framework is a flexible, adaptable and scalable tool that assists in communicating a specific approach that could be utilised by many role players in the SAE sustainable tourism implementation arena, including the SAE owners, public sector entities, private sector business, industry professionals and community members. The essence of the proposed framework is to support the implementation of sustainable tourism practise amongst SAEs, thus enhancing the overall sustainability of the smaller accommodation sector while also addressing the sustainability of the cluster. The framework includes recommendations on how SAEs should be defined and categorised, as well as how sustainable tourism should be defined. The use of the proposed framework helps to draw the attention of sustainability efforts to clusters of SAEs rather than individual businesses and adds to local competitiveness through engaging the supply chains of accommodation establishments. Combining mechanisms such as incentives and change processes, route development and policy formulation guides the framework to provide collaborative holistic approaches to overcoming the barriers of sustainable tourism practices. The framework also recommends holistic indicators of success that do not only represent the performance of individual businesses, but also of business clusters, the tourism sector and the impacted communities. Within clusters, greater cohesion amongst role players will provide greater negotiation power in various aspects such as cost reduction and more favourable policy formulation processes which involves a greater base of role players. Through the adoption of guiding questions within the framework, each of the role players is able to take responsibility their actions and decisions / Environmental Sciences / Ph. D. (Environmental Management)

Thesis (MTech (Tourism Management))--Cape Peninsula University of Technology, 2011. / The revenue generated by tourism can be directed to the social and cultural well being of communities. This aspect is considered as an important social dimension of sustainable tourism. Management should develop a prescient, well-founded, and creative view of future opportunities that will spur pre-emptive competence-building, provide focus into their efforts, ensure consistency in investment programmes, and serve as a guide for decisions concerning strategic alliances and acquisitions. It is necessary to acknowledge the impact of tourism on the socio-economic development of communities. The creation of employment, transfer of skills, contribution to venue infrastructure, local arts and cultural development, as well as the process of product ownership to show their willingness to do so, may add to a great deal of community pride. Over a period of time, the ABSA Klein Karoo Nasionale Kunstefees (KKNK) has developed into a major arts festival in South Africa. Since its inception in 1994, and with an initial investment of R750 000.00, the festival turn-over grew to an estimated R65 million in 2006. As the festival operates as a Section 21 Company (an organisation not for gain), funding depends entirely on grants, donations, contributions and corporate sponsorships. Arts festivals can be grouped within the current corporate and social funding framework of ABSA Bank. Despite the type and rate of growth, local communities and consumers have reached different stages in the adoption of the festival.

This research study aims to investigate what is there on offer for tourists in Mnquma Local Municipality, such as products (arts and craft, accommodation establishments and places of interests), their readiness for tourist consumption (state, accessibility), tourism routes and the understanding of communities on tourism and what can be derived from it to improve their livelihoods. This in turn will establish whether the tourism sector can be used as a tool for local economic development in the municipality. In the end, this study will make recommendations on what needs to be done in the municipality for the tourism sector to be more effective for the local communities and the municipality. The researcher has conducted a qualitative research study through the use of structured questionnaires as the data collection tool, in order to obtain information from specific population members of the concerned local municipality on tourism and LED issues. The study has been conducted from twenty three accommodation establishments in Mnquma Local Municipality. During the data collection period, the researcher discovered that these accommodation establishments are facing a number of challenges ranging from poor accessibility and signage for which the study is expected to address these in the recommendations. The study will include a purposive sample of tourism businesses in the hospitality sector in Mnquma Local Municipality. From the purposive sample, the researcher opted for total population sampling which is a type of purposive sampling technique where the researcher chooses to examine the entire population. At the end, researcher recommends that the municipality needs to address the infrastructural challenges such as roads (for accessibility to tourist sites), electricity and health centers to be able to support tourism economic activities. It also needs to ensure on the continuous hosting of events to address the seasonal nature of tourism and to market the municipality as an event destination. The researcher also recommended the establishment of partnerships with sector departments and parastatals such as SEDA, DTI, ECPTA, TEP etc. Lastly, being such a rural municipality with a rich history, culture and heritage, it is recommended that the municipality must prioritise tourism as a tool for Local Economic Development to better the lives of its population and to improve its economy.

Tourism has come to be seen as a key driver for local economic development in South Africa, as it provides opportunities for pro-poor and community-based initiatives. On a global scale, the challenges of confronting poverty and unemployment continue to dominate the development agenda. The ability of Local Economic Development (LED) to empower local people has earned favour with national governments and development theorists. The imperative facing South Africa to achieve a more equitable and sustainable economy is essentially the challenge to adopt and implement a development approach that will reduce poverty and unemployment (which are the two key objectives of LED) to the greatest extent. It is within this context that the South African government has sought to incorporate LED into their economic development framework, predominantly through the decentralisation of development control and planning to the local government level. This study examined the contribution of guest houses to economic growth and employment as key components of LED in a sustainable manner. The study revealed that guest houses are playing a key role in the development of the local economy in the Eden district region. Guest houses are providing employment opportunities to the local residents both on a full-time and part-time basis. Further to this, guest houses are buying many locally-produced products and services from local suppliers and this contributes to economic growth of the local economy. However, this study also found that many of the guest houses in the area are not aware of government incentives available to support them and very few of them have made use of these services. This is something that needs to be addressed if these guest houses are to continue to strengthen the local economy and provide employment opportunities in a sustainable manner. The study revealed that many of the guest houses are operating in an environmentally friendly manner and this will ensure their future sustainability. The broader situation and the contribution of the accommodation sector as critical assets in local and national tourism economies has been thoroughly researched in tourism research around the world. Existing work on the accommodation sector in the South African tourism economy is mainly urban-focused and indicates that its local development impacts can be positive albeit not always maximised through local linkages, however, only a limited amount of academic investigations examines the contribution of tourism sub-sectors to economic growth and employment. The authenticity of this study is based on Its contribution which must be viewed in relation to the relatively limited body of literature in the contribution of tourism sub-sectors to economic growth and employment and in this case guest houses as one type of accommodation sub-sector.