This report aims to investigate the economical possibilities of implementing mobility services, such as electrical carpool and electrical bicyclepool, in the upcoming mobility house Brandmästaren in Rosendal, Uppsala. A model based on a travel habit survey in Uppsala has been developed in order to calculate the need of vehicles. Thereafter the financial profits are calculated depending on the need of vehicles and according to different scenarios regarding how many people that potentially will join the mobility hub. The profits are then compared to the profits from a conventional parking house, in order to decide whether the mobility system is economically viable. The results concluded the following. The most suitable mobility system for Rosendal includes 104 bicycles, 36 cargo bicycles and 94 cars. For a supplement rent of 50 SEK per user connected to the mobility center, the break-even point for the business model where bicycles are rented is when 30.56% of the residents are connected to the system. For the business model where bicycles are bought the break-even point is 18.28%. A sensitivity analysis on the number of hours the service is assumed to be used showed that the profitability would not change to a significant extent. The highest break-even point after the sensitivity analysis was 34.40%. After comparison to other mobility services in Sweden, the conclusion was that the number of connected users needed was relatively low, hence the results shows that the mobility house has the potential of being more profitable than conventional parking house.

Last chance tourism (LCT) is defined as an endangered place due to climate change which creates motivations for tourists to travel to these places before they vanish. These trips also involve interaction with and observation of rare species that is about to disappear due to climate change. By integrating the Value-Belief-Norm and cognitive dissonance theory models, the main purpose of this research was to investigate psychological antecedents of engaging in LCT in higher educational institutions in Sweden. A survey was administered to 234 academics on seven universities in Sweden consisting of items measuring beliefs, pro-environmental personal norms, cognitive dissonance, and intentions to engage in Last Chance Tourism. The data was later analyzed using Partial Least Square-Structural Equation (PLS-SEM) approach. The results revealed a significant impact of cognitive dissonance on intentions to engage in LCT. These findings are important since they support the advantage of using cognitive dissonance theory within the context of LCT. The implications will hopefully spark an interest among academics to develop a sustainable tourism rescue plan and transfer this knowledge to a younger generation. For practitioners, this could be food for fought for organizations that are operating within the field of LCT.