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Purchase Intentions of Electric Vehicles : A Survey of Students at Jönköping UniversityAkman, Hanife January 2024 (has links)
The transport sector is a significant contributor to greenhouse gas emissions, accounting for around 25% of total emissions, highlighting its significant role in climate change and environmental issues the world is facing. The Swedish government adopted a climate policy framework to achieve net zero emissions by 2045, aiming to reduce domestic transport emissions by 70% by 2030. This thesis focuses on electric vehicles, which are a sustainable alternative to traditional vehicles, addressing environmental issues by having zero emissions while driving. Electric vehicles can help achieve sustainable transportation and Swedish government climate policy by reducing noise and air pollution and potentially reducing environmental issues the world is facing. However, the share of electric vehicles in the total number of vehicles sold is still small in Sweden. The aim of the thesis is to examine and explore the factors that affect the electric vehicle purchase intentions of students living in Jönköping municipality and studying at Jönköping University. This thesis used the Theory of Planned Behavior and the Extended Theory of Planned Behavior to explore the factors that affect the electric vehicle purchase intentions of students living in Jönköping municipality and studying at Jönköping University. The methods of the thesis are the quantitative survey method and the statistical analysis method. According to the results of the thesis, five factors — attitude, subjective norms, perceived behavior control, environmental concern, and price — have an important relationship with the electric vehicle purchase intentions.The findings showed that environmental concern has the most positive and most important relationship with the electric vehicle purchase intention, perceived behavior control has the second-most positive and most important relationship with the electric vehicle purchase intention, compared to other factors when purchasing electric vehicles, and SN is the factor that least affects.
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