The aim of this study was to find out about the Swedish pig farmers strategies to keep up with the competition against the import of pork from Denmark and at the same time be able to satisfy the pigs need of acting out their natural behavior. This study is based on in-depth interviews with the company "MinFarm" and eight Swedish pork producers. The result of the study was several different strategies for the Swedish pork producers to maintain in the competition against the imported meat and farmers opinions about animal welfare. One of the pork producers pointed out that it is not possible to create a completely natural environment because the pigs live in stables. The concept about animal welfare is not easy to define but pigs that are healthy, gets its social needs satisfied and doesn't suffer from any diseases has a better life and higher welfare than animals who does not live under those conditions. For the farmers to make it worth the extra cost of the higher welfare, customers must be willing to prioritize the animal’s welfare and be willing to pay the extra money that will provide for the production. At present, it is not possible to have an effective meat production and high economic viability while ensuring animal welfare. To secure the Swedish meat production financial compensation will be needed for higher welfare. The market for locally produced products might be limited as it doesn't involve all kind of customers.