The aims of the thesis are two-fold. The first aim is to evaluate the antecedents which influence loyalty to Tesco and Tesco Clubcard, contending that customer loyalty is influenced by factors of both a social and marketing nature. The second aim is to assess the nature and type of loyalty exhibited by Tesco customers towards Tesco and Tesco Clubcard. These two aims derive from the research question ‘What are the antecedents of loyalty exhibited by Tesco customers towards Tesco and Tesco Clubcard?’ and are integrated in the research hypotheses to be addressed in the research: H1 satisfaction, trust, commitment, emotional attachment and passion are influential in a customer’s loyalty towards Tesco and Tesco Clubcard, was supported; H2 older females are the demographic group most likely to be loyal to Tesco and Tesco Clubcard, was supported; H3 Tesco customers exhibit ‘incentivised’ loyalty towards Tesco Clubcard, was not supported. The context to this research is that loyalty to grocery retailers is argued to be based on satisfaction, trust and commitment, with loyalty programmes playing an ‘incentivising’ role in customer loyalty. Using 600 questionnaires conducted at 2 Tesco formats, Tesco Extra and Dundee Riverside Extra in Dundee, Scotland with Tesco customers and 20 interviews at the homes of female Tesco customers aged 51 and over, the research drew a number of conclusions. The first conclusion from the research is that there are significant positive relationships between all the tested antecedents (satisfaction, trust, commitment, recommendation, emotional attachment and passion) and loyalty, indicating a level of respondent loyalty which has a ‘social’ dimension to it. However, customer loyalty towards Tesco and Tesco Clubcard is not particularly ‘social’ in nature, it was premised on the antecedents of happiness/satisfaction, trust and to a lesser extent commitment with grocery shopping viewed as a practical activity and different from a social relationship. The second conclusion was that Tesco customers were spuriously loyal to Tesco and Tesco Clubcard, loyal because of convenience and to a lesser extent incentives. By convenience the research revealed Tesco’s ability to create an environment which encouraged customers to rely on their convenient store location and accessible opening hours, operating a near monopoly with its 8 stores across all retail formats in convenient locations in Dundee and Broughty Ferry and the ease in which customers can use Tesco Clubcard and the lack of effort required to access offers. The third conclusion was that Tesco customers were more loyal to Tesco than Tesco Clubcard with the majority of interviewees referring to Tesco and Tesco Clubcard being ‘one entity’. This underlines the perceived limited capacity of Tesco Clubcard to increase frequency to or spend in store and the importance of the peculiarities of Tesco as a grocery retailer in Dundee. By peculiarities this research referred to Tesco’s retail dominance in Dundee in terms of market share, number and location of stores, the staff employed, it’s varied online and offline ‘grocery package’ and its use of the media to remind customers that they are attempting to build a relationship, almost social in nature with their customers, a fact acknowledged by a number of interviewees. The fourth conclusion was that females, particularly those aged 51 and over were the most loyal to Tesco and Tesco Clubcard, argued to be because it was in their nature to invest time and effort into maintaining relationships and friendships which translated into their shopping behaviour. The final conclusion was in terms of the characteristics of a Tesco customer most likely to be loyal, someone who always used Tesco, driving past other grocery retailers to patronise a Tesco store, would recommend Tesco to others, had a family member employed or previously employed by Tesco, owned and always used their Tesco Clubcard, preferred Tesco as a grocery retailer and would not switch their current loyalty from Tesco, frequented the store 1-3 times a week and were aged between 58 and 63. These conclusions contribute to existing research in the areas of customer loyalty and loyalty programmes in three parts. First, this study consolidates and takes research forward in the areas of loyalty programmes, customer loyalty and the role of age and gender in customer loyalty. Second, the research identifies the peculiarities of Tesco in Dundee and the capacity of these peculiarities to engender convenient loyalty among customers. Finally, as one of only a handful of studies on Tesco and Tesco Clubcard the results should prove useful to academics and practitioners alike given the high levels of interest into why Tesco and Tesco Clubcard are so successful in the UK grocery retail sector.

Diplomová práce ?Komunikační plán zavedení biopotravin vybraného řetězce v ČR? se zabývá analýzou kampaně Tesco Organic, která probíhala v říjnu 2007 při zavedení biopotravin v obchodním řetězci Tesco. Cílem práce je kromě posouzení dosahu kampaně Tesco Organic také analýza nákupních zvyklostí českých spotřebitelů biopotravin. Na základě výzkumu je sestaven demografický profil spotřebitele biopotravin, který je potom konfrontován s cílovou skupinou kampaně Tesco Organic.

The thesis concentrates on the organisational culture of the company Tesco in the Czech Republic. Organisational culture relates to national culture. Therefore the first part addresses the culural differences between parent-british and czech culture. National cultures are described by means of dimensions. There is also included a dynamic point of view on the culture, that talks about how culture evolves and changes. The practical part analyses the web page of the company and qualitative data gathered during research. The thesis conludes that the extent to which the employees identify with the company values depends on their position in the company. There are differences between managers, heads of departments and frontline employees.

This master thesis describes the graduate programmes offered by the company Tesco Stores ČR a.s. In this thesis, I have at first focused on the theoretical knowledge in area of human resources. Following that, I have characterized the company Tesco Stores ČR a.s. and its Tesco Graduate Programmes. According to their focus, these programmes are divided into three main categories: retail, distribution and central office departments. In the thesis, I have described these graduate programmes, considered their procedure, development and cooperation of the company with universities. The thesis also includes a questionnaire survey. This way, I have researched the factors based on which students of the second year of master studies at the Faculty of Management, University of Economics in Prague decide about their permanent professional position. According to ascertained facts, recommendations were formulated.

The thesis deals with the strategic analysis of Tesco Stores a.s. The theoretical part contains a presentation of the methodology issues of strategic analysis and its basic parts, whose knowledge is essential for its processing. Introduction of the practical part contains the description of the profile of Tesco. In the macro surroundings analysis are acquired information on the trends and forces that affect the retail market the most. Following part contains the analysis of the retail sector, its attractiveness and the driving forces that affect it. The analysis of competitive environment has revealed the relationship between retail customers, suppliers and competitors themselves. Portfolio analysis shows the position of the basic types of stores of Tesco and SWOT analysis reveals strengths and weaknesses compared with market opportunities and threats. In conclusion are identified specific benefits and are designed strategic recommendations.

This paper will first focus on the theoretical definition of the term "atmospherics" and its elements. This will continue with the definition of seasonal influences. These parts will then serve as basis for concrete evaluation of atmospherics in hypermarket retail units Tesco and Globus. After that, the two units will be compared and contrasted and eventual suggestions for improvement will be offered. Responsible employees of the two units will then react to the evaluations and suggestions.

The topic of this diploma thesis is use of private foodstuff labels in a chosen Czech market marketplace between 2009 and 2014. First part of the diploma thesis deals with private labels portion with respect to overall goods volume as well as with progress of overall product volume in particular product categories. Second part of the diploma thesis deals with progress of private lablel product price and price of some competitive products subsequently the topic of this diploma thesis is an intensity of private labels price relevance on venality. Third part of the diploma thesis deals with depreciation of ratio indicators on the the particular marketsale.

This thesis discusses the use of innovative technologies in retail companies. The second chapter describes the basic concepts of retail and marketing, which are a key basis for understanding access to innovative technologies. They are presented in the 3rd section including a description of their use in this area. Then in the 4th section is verified using these technologies in retail stores dealing mainly selling food. In the 5th chapter describes the implementation of electronic shelf labels, which is then verified by a verified implementation of Tesco in the 6th chapter.

Abstract: The aim of the work is to evaluate six different projects of the expansion of the company Tesco through opening new stores and choosing the best option on the general level. Shops differ from each other by their size (express, supermarket, hypermarket) and by the way of obtaining the required area (lease, building an own store). The whole thesis is divided into three parts. The theoretical part describes the development of the Czech retail market with food since 1996, when Tesco entered the Czech market. Methodology part describes different methods of evaluating investments. Practical part compare above mentioned projects with each other by using the methods described in the methodological part. The thesis found as the most suitable way of expansion the express format store, realized more likely by the option of lease than building a new store. However author mentioned that decision, if it is better to open the store in the leased place or built an own store significantly depends on specific terms of the project and it is not possible clearly decide on the general level. The thesis was written on the base of data provided for the purposes of this work by Tesco Stores ČR plc.

After China¡¦s entering WTO structure, there was no boundary in retailing industry from November, 2004. It not only changed operating rules, but also aroused many M&A events. Because we cannot get information about China freely, we have few ideas about this issue. Based on this phenomenon, the focus of the research is to realize the M&A development in China retailing industry with the cautiously growing up in China. This research can be divided into three parts: the structure of the theory, the development of retailing industry and M&A in China, and induce the M&A practical process of the case. Through relevant theories, we can verify whether these theories are suitable for the KSFs and motivations in the retailing industry. Meanwhile, we can present the overview and background of M&A styles and cases in China, and generalize the M&A practical process through formal or informal interviews with related executives. At last, with the viewpoint of M&A practical process, we address practical suggestions to the government, the companies which want to make an M&A move, and the case. The purpose of this research is to picture the environment of China retailing industry and M&A processes from the case ¡§TESCO merged HY-mall¡¨. By generalizing from the total environment to the case, we can understand the details when making an M&A in China retailing industry.