This diploma thesis deals with the development of using global TV formats on Czech TV channels during 2000-2013. Development is studied in comparison between Czech Television as a public medium and private channels TV Nova and FTV Prima. Global TV formats recently became basic building blocks for production of their own programs in TV entertainment. Thesis focuses on the approach of the TV channels in using global TV formats. It outlines the development of TV genres of global TV formats on Czech TVs and shows how Czech TV stations have dealt with their production and how they have interested the Czech TV spectators. The thesis is based on theoretical background of media globalization supposing that business with global formats has a strong influence over current TV entertainment. TV market offers many various TV formats and TV stations buy them because they have information about success in other countries. It shows that in recent years the offer of global TV formats is so heterogeneous and wide that viewer rating and success of single formats is not so high as in the beginning of the trend in TV entertainment. In the followed period the Czech TV market has been changed by digitalization of Czech TV broadcasting and there is also a phenomenon of media convergence.

Le Téléthon est un format adapté avec succès à la télévision française par le binôme Groupe France Télévisions – Association française contre les myopathies depuis 1987, et à la télévision mexicaine depuis 1997 par le groupe de télévision Televisa, membre de la Fundación Teletón mexicaine. Le sujet de cette thèse porte sur la comparaison de l’adaptation de ce format qui est reproduit annuellement en différentes parties du monde, en se focalisant sur ces deux cas précis et leur contexte. Pour la réaliser, le corpus hétérogène est composé principalement d’une expérience sur le terrain, du matériel audiovisuel des émissions diffusées en 2006, et de deux publications officielles et commémoratives du Téléthon. Cette recherche se fonde sur le regard du chercheur comparatiste et démontre sa prise de conscience de sa subjectivité lors de l’interprétation. L’étude comparée s’installe alors dans un cadre conceptuel afin de comprendre l’Autre et ainsi de mieux définir le Téléthon dans sa complexité. Chacune des émissions est analysée séparément pour montrer ce que le format offre actuellement à la visibilité du handicap. S’inspirant de la Déclaration universelle de l’UNESCO sur la diversité culturelle, adoptée en 2001, le dialogue agit alors comme une condition majeure tout au long de l’étude, et, par conséquent, introduit un débat à partir des apports de la télévision sur la santé publique. Finalement, on verra que le Téléthon se retrouve corrélé avec la lutte contre la maladie parmi d’autres collectes et qu’il concerne l’éducation pour la santé / The Telethon is a program that has been successfully adapted to French television by the tandem of Groupe France Télévisions – Association française contre les myopathies (French Muscular Dystrophy Association) since 1987, and to Mexican television since 1997 by the Televisa television group, which is a member of the Mexican Fundación Teletón. This thesis compares the adaptation of this format that is repeated annually in various parts of the world, and focuses on these two specific cases and their contexts. To accomplish this, the heterogeneous support was mainly composed of experience in the field, audio-visual material from the programs broadcast in 2006, and two official publications to commemorate the Telethon. This research is based on the comparing researcher's views and highlights her awareness of her subjectivity in its interpretation. This comparative study is thus part of a conceptual framework in order to understand the Other and consequently to define the complexity of the Telethon more clearly. Each of the programs is individually dissected to show what the format currently offers for the visibility of the handicap. Inspired from the UNESCO universal declaration on cultural diversity that was adopted in 2001, the dialogue thus intervenes as a major condition throughout the study and as a result introduces into the debate the contribution of the television to public health. Finally, it can be seen that the Telethon is correlated with the combat against the illness among the other fundraising events and that it also concerns health education