This study is to discuss how the Taiwan corporations (Uni-Prisident, Giant, Les Enphants, NB) build the successful brand equity in China Market. The theory base is according to the Brand Equity that proposed by David A. Aaker. There are five dimensions: brand loyalty, brand awareness, brand association, perceivable quality, and other brand assets. The conclusions of this study are presented as follows: 1. The Activity of Brand Equity As to the brand equity, this study considers that the brand awareness and association come from the channel development and the media application. The corporations do their best to create the consumption experience beyond the expectation and establish the trust relationship between each other. In this way, the brand loyalty and perceivable quality could be accumulated. 2. The Control Force of the Terminal Channel In the brand equity development procedure, the control force of the terminal channel plays a critical role. There are two reasons. One is there is still no a developed channel partner in China market. One is the partners or co-workers whose business ethics, management skills are more suspected in China. So, to control the development of terminal channel will execute the truly brand sprits and values certainly. 3. The Brand Equity Activity is duplicable or not The brand loyalty, awareness and perceivable quality are more duplicable than brand association and other brand assets. 4. The Process of the Brand Establishment In the process, this study concludes that the main brand activities in the business stages (preparation, establishment, expansion and experienced) of the four cases are consistent and there is a logical procedure in the execution of the brand equity dimensions.