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The match between the consumer needs of pop music and the product attributes of records affect consumer satisfaction.Chen, Wen-chun 29 June 2009 (has links)
This research aims to investigate three issues :(1) how the consumer needs of pop music and the product attributes of records affect consumer satisfaction, (2) this research also focuses on how the match between the consumer needs of pop music and the product attributes of records affect consumer satisfaction, and (3) how the consumer satisfaction contributes to the repurchase intention is also discussed.
Our study shows that listening to music, acquiring the information about music and adoring idols are main consumer needs. When the CD products satisfy these consumer needs, the consumer satisfaction will be high. In addition, consumers identify three major product attributes: function, idolatry and fashion. The interaction between listening to music, acquiring music information and functional attributes will affect consumer satisfaction positively. Similarly, the interaction between the idolatry and symbol of idol will affect consumer satisfaction positively.
Consumer satisfaction has also been found to affect the repurchase intention. Compare to consumer needs, the perceived value of CDs has a stronger effect on consumer satisfaction. Therefore, if business models may need to be developed to reform the compact discs industry.
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Understanding the factors in implementations of mobileguide systems in exhibitionsHuang, Yi-Shan 31 August 2010 (has links)
The main goal of this study is to understand factors in implementations of mobile guide systems in exhibitions and to discuss how ¡§ fit¡§ and ¡§viability¡§ perspectives affect the wiliness of exhibitors to implement mobile guide systems. The study begins
with interviews with Professor Hong Wanlong and Mr. Zhangjian Zhiting of National Science and Technology Museum, to understand how exhibitors evaluate mobile guide systems. Combined with analysis and induction of perspectives and variables from studies of past journals, sub-perspectives of ¡§ fit¡§and ¡§viability¡§ are built. Then, for a through statistical survey, a questionnaire survey is conducted to explore the
wiliness of exhibitors to implement mobile guide systems.
Analysis revealed that localization, sufficient storage for databases, mobility and timeliness showed positive correlations between the ¡§ fit¡§ perspective, while financial concern, infrastructure of information technology, support from top management and
capability of information technology department showed their positive correlations with the ¡§viability¡§ perspective. However, the ¡§financial concern¡¨ factor showed a lower significance level than others, indicating that for exhibitors the factor is taken
into account but not the most important concern.
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Factors impacting the uptake of mobile banking in China : integrating UTAUT, TTF and ECM modelsWang, Shanshan January 2018 (has links)
The mobile banking is an increasingly popular service for customers of the traditional banking industry. On the surface, China has the highest adoption rate of this new technology, yet many users do not remain active or they only use mobile banking for the simplest tasks such as checking their balance. This research was designed to uncover the reasons for these two issues by identifying the major factors influencing users' intention to continue using mobile banking (continuance intention) as well as their behavioural intention to try new mobile banking functions. To do so, an integrated model was developed on the basis of the unified theory of acceptance and use of technology model (UTAUT), task-technology fit model (TTF) and expectation confirmation model (ECM). Empirical data were collected from China's mobile banking users and the integrated model was tested using Partial Least Squares Structural Equation Modelling (PLS-SEM) approach. The results indicate that the main factors which positively influence the continuance intention include satisfaction, performance expectancy and effort expectancy. Continuance intention, in turn, influences behavioural intention to try new functionality, together with social influence, facilitating conditions and confirmation. Moreover, some mediating effects were discovered. For example, task-technology fit may indirectly affect the continuance intention through users' satisfaction. The research results have a number of theoretical contributions. Firstly, this research discovers that the impact of task-technology fit on users' continuance intention towards mobile banking is fully mediated by users' satisfaction. This enriches the extant literature that is mostly focused on the technology perceptions (e.g. performance expectancy and effort expectancy) of users. Secondly, this research identifies that satisfaction also mediates the impact of confirmation of expectations on continuance intention, also extending the literature on the continuance usage of information systems. Thirdly, this research fills the gap in extant research regarding users' intention to try new mobile banking functions, by proposing a new integrated model using constructs from UTAUT, TTF, and ECM, and demonstrating that continuance intention itself fully mediates the impact of performance expectancy and effort expectancy on behavioural intention. The new model has a high explanatory power than each individual model offers. The research results also have management implications in terms of how to improve the task-technology fit to support continuous use and extended the use of mobile banking. For instance, to improve continuance intention banks can improve satisfaction by optimising task-technology fit. This in turn will require better understanding of users' different task requirements in specific market segments. In addition, banks can also attract users' behavioural intention to try new functionality by timely updating corresponding technology and launching marketing campaigns to keep users informed of any new functions of their mobile banking application.
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