published_or_final_version / Chinese / Master / Master of Arts

Thesis (M.A.)--University of Hong Kong, 1971. / Also available in print.

Thesis (M.A.)--University of Hong Kong, 1966. / Also available in print.

published_or_final_version / Chinese / Master / Master of Philosophy

published_or_final_version / Chinese / Master / Master of Arts

Thesis (Ph.D.)--University of Western Australia, 2007.

by Cheung Pui Kay, Michelle, Lo Yuk Yi, Angel. / Includes Chinese questionnaire. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1993. / Includes bibliographical references (leaves [12]-[15] (2nd group)). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF EXHIBITS --- p.vi / ACKNOWLEDGEMENTS --- p.viii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- RESEARCH OBJECTIVES --- p.6 / Chapter III. --- LITERATURE REVIEW --- p.8 / Definition of New Product --- p.11 / Stages of New Product Development Process --- p.13 / Opportunity Identification --- p.14 / Ideation --- p.14 / Screening --- p.15 / Development --- p.15 / Commercialization --- p.16 / Concept Testing --- p.16 / New Product Launch --- p.19 / Comparative Market Analysis --- p.20 / Chapter IV. --- METHODOLOGY --- p.21 / Research Design --- p.21 / Data Collection --- p.23 / Secondary Data Collection --- p.23 / Primary Data Collection --- p.24 / Sampling --- p.26 / Sampling Method --- p.26 / Sampling Size --- p.27 / Contruction of Questionnaire --- p.28 / Field Work --- p.30 / Data Analysis --- p.30 / Editing --- p.30 / Coding --- p.31 / Method of Analysis --- p.32 / Chapter V. --- LIMITATIONS --- p.39 / Sampling Control --- p.39 / Information Control --- p.40 / Administration Control --- p.42 / Limitations on Concept Testing --- p.42 / Chapter VI. --- FINDINGS AND IMPLICATIONS --- p.44 / Market Overview --- p.44 / RTD tea market in USA --- p.44 / RTD tea market in Hong Kong --- p.51 / Current Situation in the Soft Drinks Market --- p.60 / The Preference for Drinks When Water is Not Available --- p.60 / Number of Tea Drinkers in the Market --- p.61 / The Reasons for Not Drinking Tea --- p.62 / General Situation of Tea Market --- p.63 / Consumption Rate of Tea --- p.63 / Hotness of Tea Preferred --- p.64 / Occasions for Drinking Tea --- p.65 / Place Where People Get Tea --- p.66 / Reasons For Drinking Tea --- p.68 / The Type of Tea Frequently Drank --- p.69 / The Types of Drinks Used to Substitute for Tea --- p.71 / General Situation of RTD tea Market --- p.72 / Number of RTD tea Drinker in Hong Kong --- p.72 / Willingness to Try RTD tea for those Non-RTD tea Drinker --- p.73 / Consumption Rate of RTD tea --- p.73 / Popularity of Various Types of RTD tea --- p.75 / Evaluation of the Perception of RTD tea's Attributes --- p.76 / Attributes Considered for Selecting Tea --- p.76 / Perception Towards RTD tea --- p.79 / Perceptions of RTD tea's Attributes and Their Importance to Their Customers --- p.81 / Attitudes Towards RTD tea --- p.82 / General Attitudes Towards RTD tea --- p.82 / Relationships Between Attitudes and Personal Attributes --- p.83 / Appropriate Product Lines For RTD tea --- p.89 / Tea with Added Flower Flavors --- p.90 / Tea with Added Fruit Flavors --- p.96 / Suggested Types of Tea to be Launched in RTD Version --- p.101 / Difficulties of Launching New RTD tea --- p.102 / Product --- p.102 / Promotion --- p.103 / Distribution --- p.104 / Chapter VII. --- RECOMMENDATIONS --- p.106 / Timing --- p.106 / Product --- p.107 / Price --- p.109 / Promotion --- p.109 / Packaging --- p.110 / Distribution --- p.111 / Conclusion --- p.113 / APPENDICES / RTD Tea Participants in USA / Questionnaires / BIBLIOGRAPHY

[Truncated abstract] Conventional historical research on the tea trade focussed on the trade between the United Kingdom and China up to 1937. Very little has been done on the tea trade between China and other regions such as colonial Singapore. In addition, the focus on the overseas Chinese community in Singapore has concentrated on two opposite ends of the social ladder the rich traders or merchants who came to dominate the political, economic and social life of the community, and the coolies or those in the working class and how the harsh reality of life in colonial Singapore often quashed any dreams they had of a better life. The key focus of this dissertation is a study of the trading links between a group of Chinese traders in Singapore and commodity producers in China. To date, research into Chinese traders in Singapore has focussed on their trade in products from British Malaya such as rubber and tin. This dissertation aims to steer away from this approach, and study the relationship between Fujian tea production and trade and the Chinese tea traders in Singapore . . . This dissertation, therefore, takes a two-pronged approach. First, it examines the conditions in Fujian tea production and trade since they were the key trading concerns of the Chinese tea traders in Singapore. Secondly, the dissertation examines the political beliefs and sense of patriotism among the Chinese tea traders in Singapore and their response to major events in their lives such as the Sino-Japanese War (1937-1945), the Japanese Occupation of Singapore (1942-1945), the Chinese Civil War (1945-1949) and self-government for Singapore from June 1959.

The problem discusses the influence that tea trade between England and China may have had on eighteenth-century English garden architecture and aesthetics. Five chapters include an historical overview of non-Oriental influences on the garden, the relationship between Britain and China, the evolution of the tea trade, the motifs and decoration of tea wares, and a summary with conclusions. Conclusions reached were that tea was responsible for importation of porcelains in Britain, architectural structures in the garden were inspired by scenes on tea wares, predilection for Chinese motifs in the minds of the English may have resulted from their drinking tea, and it seems probable that affected garden aesthetics but there is no conclusive evidence.