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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Market Penetration Strategies of A New Telecom Equipment Manufacturer in An Emerging Market: A Case Study of Company H

Lee, Wen-fu 26 August 2009 (has links)
In this work, the market penetrating strategies of Chinese telecom equipment manufacturer in an emerging market was studied by using the methodology of case study with the sales cases in Taiwan. A five force model and key success factors were used to analyze the competition models and strategic logics in a Chinese telecom equipment manufacturer, Company H. The results from this work shows that the new Chinese telecom equipment manufacturer has abandoned the price leading competition strategy and shifted to integrated business strategies based on high technology, professional service, and flexibility in order to develop the market rapidly. Meanwhile, she was able to better manage the penetrating timing and expand the market share; therefore, her market share is gradually increased to the similar level of major leading telecom equipment manufacturers. As the time passes and technology evolution, the Chinese telecom equipment manufacturer will be able to become a major player by expanding the market share.

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