Thesis (Ph. D.)--University of Wisconsin--Madison, 1961. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.

Thesis (Ph. D.)--University of Hong Kong, 1992. / Also available in print.

Thesis (M.S.)--Boston University

Thesis (Ph. D.)--University of Texas at Austin, 2000. / Vita. Includes bibliographical references (leaves 305-327). Available also in a digital version from Dissertation Abstracts.

Thesis (J. SC. D.)--Columbia University, 1934. / Vita. Published also without thesis note.

Thesis (M.S.)--University of Wisconsin--Madison, 1966. / eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.

Thesis (Ph. D.)--Michigan State University, 1998. / Includes bibliographical references (leaves 310-346).

Thesis (Ph. D.)--University of Texas, Austin, 2000. / Vita. Includes bibliographical references (leaves 305-327).

by Luk Kar-shun. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. / Includes bibliographical references (leaves 58). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF ILLUSTRATIONS --- p.vi / ACKNOWLEDGEMENT --- p.vii / SECTIONS / Chapter 1. --- INTRODUCTION --- p.1 / Chapter 1.1 --- Company Background --- p.1 / Chapter 1.2 --- Environmental Changes --- p.2 / Chapter 1.3 --- Datapak Services --- p.3 / Chapter 1.4 --- Knowledge Based Diagnostic System --- p.4 / Chapter 1.5 --- Project Objectives --- p.5 / Chapter 1.6 --- Research Methodologies --- p.6 / Chapter 2. --- THE OPERATING ENVIRONMENT --- p.7 / Chapter 2.1 --- Organization Structure And Work Flow --- p.7 / Chapter 2.2 --- Problem Areas --- p.9 / Chapter 2.3 --- Operation Support System (OSS) --- p.9 / Chapter 3. --- DDN Diagnostic System --- p.11 / Chapter 3.1 --- Digital Data Network (DDN) --- p.11 / Chapter 3.2 --- Kappa PC --- p.13 / Chapter 3.3 --- Development Process --- p.14 / Chapter 4. --- POST IMPLEMENTATION EVALUATION --- p.17 / Chapter 4.1 --- Functionality & Performance --- p.17 / Chapter 4.2 --- User Survey --- p.18 / Chapter 4.3 --- Interpretation Of Results --- p.22 / Chapter 4.4 --- Summary --- p.23 / Chapter 5. --- AREAS FOR IMPROVEMENTS --- p.24 / Chapter 5.1 --- Development Methodology --- p.24 / Chapter 5.2 --- Relationship Between End-User And Expert System --- p.26 / Chapter 5.3 --- New System Requirements --- p.29 / Chapter 5.4 --- Human Resources --- p.29 / Chapter 6. --- SYSTEM DESIGN --- p.31 / Chapter 6.1 --- Overall System Architecture --- p.31 / Chapter 6.2 --- Change In Work Flow --- p.32 / Chapter 7. --- CONCLUSION --- p.34 / ILLUSTRATIONS --- p.36 / APPENDIX --- p.43 / BIBLIOGRAPHY --- p.58

This study presents a detailed analysis of the public relations organization, objectives, and practices of Southwestern Bell Telephone Company, Dallas, Texas. Information sources included interviews with telephone company public relations personnel, company publications, and other publications. The five chapters deal with the history and development of the company and its public relations program, and the organization, functions, and operations of the public relations department. With a long and varied history of public relations activities, the company executes numerous activities for employees, customers, educational institutions, the community, stockholders, and the media. The study recommends that the department establish a committee to formulate long-range public relations goals, initiate a management orientation program, and advertise in area high school and college publications.