Thesis (Ed.D.)--Boston University.

This dissertation deals with the problematics of the research of the educative media content, using mainly the data we gathered during surveys carried out between 2003 and 2011. The paper handles several theoretical and methodological aspects of the relationship between media and education, namely the role of educative media in education as such. In the theoretical part we focus mainly on the interdisciplinarity of the subject, i.e. the differences in the media studies and other social sciences perspectives. After a description of the necessary theoretical/methodological framework, an outline of a classification system of educative programmes is proposed that could be useful both in pedagogical and media practise. In the next part of the paper we discuss the current state of the czech public service media education area. The second chapter itself consists of selected researches results carried out in the area of education programmes and contents, some of which the author of this paper collaborated on. The survey choice consisted of questionnaire and enquiry surveys focusing on the relationship of structured media audiences (students and teachers) towards educative programmes. The other survey then aimed at selected educative programmes, using both content analyses and focus groups as tools to...